FWD Insurance announces the launch of a digital ecosystem that rewards everyone for doing good by way of sharing financial life skills and helping bridge the protection gap in the country.

The groundbreaking FWD Affiliate Program is a first in the market. Everyone can be an affiliate by simply downloading the mobile app and completing the registration process for free. Through the app, financial advisors can spread financial knowledge and awareness in a trust-based environment to help others upskill their financial management and start futureproofing with investments and life insurance.

About FWD

  • FWD Life Insurance Corporation (FWD Insurance) is part of pan-Asian FWD Group.
  • Established in Asia in 2013, FWD is the insurance business of investment group, Pacific Century Group.
  • FWD Insurance launched its commercial operations in September 2014.
  • As of end-2019, FWD Insurance ranks 1st in Customer Experience in the Philippines.

They were the first insurer to make all their products digitally available when the Philippines locked down, and transition to a 100% digital workflow operation. They also created digital-only, smaller policies to expand reach to more Filipinos.

FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.

In the Philippines, FWD has 17 business hubs located in key cities nationwide, with its headquarters in Bonifacio Global City in Taguig.

FWD Affiliate App

At a time when Filipinos are stretching their budgets, now they can get expert financial self-help, and even be an ambassador helping others increase their financial IQ by sharing inspiring posts with rewards through the FWD Affiliate App.

The technology that enables this Affiliate app could not have come at a better time. The current global pandemic has made people think more about life and health issues, while economic uncertainty has triggered increasing interest in financial management and planning.

Recent statements made by the Bangko Sentral ng Pilipinas exposed the average Filipino’s vulnerability: only 48% have savings to lean on during hard times, while household out-of-pocket expenses for health financing rose to a staggering P379.7B in 2019, as reported by the latest Philippine Statistics Authority numbers.

Benefits of Using The App

Sharable Content. Get ready-made posts from our lively content library and share them online to help inform and educate your friends, family, and network.

Earn Rewards. Earn points that can be exchanged for exciting rewards. Reach the ultimate reward of protecting people and improving their lives!

Include others. By sharing content you also encourage others to join the program, thereby paying it forward and helping more people earn and get protected.

Easily Join and Track. It’s completely free to sign up – no registration or download fee! You can also track your points in the app, hassle-free.

According to FWD Insurance President and CEO Li Hao Zhuang, the Affiliate Program is a win-win platform for everyone involved. The app offers shareable financial knowledge, tools and solutions while also creating employment, with an aim to start a virtuous cycle that directly empowers people and impacts enhances protection inclusion. 

“We want to reduce the digital divide and address the protection gap in the country. Through FWD’s Affiliate app, we democratize financial education and protection and make it rewarding for everyone. It allows our customers to be rewarded for doing good, and we believe that is especially valuable in this time of need.”

FWD Insurance President and CEO Li Hao Zhuang


For more information regarding FWD Insurance’s products, customers can connect with their FWD Insurance advisor or via FWD’s 24/7 Live Chat (https://fwd.com.ph).

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