Asahi Beverages’ Goodday Cultured Milk is the first-ever beverage brand in Southeast Asia to launch via Moot, an immersive virtual events platform. In a time where brands across different categories vie for innovative experiences to creative activations, Goodday was able to pull off an event that virtually took their guests to the place where the technology behind their product originated – Japan.
A product of Japanese innovation, the brand also found an innovative way to connect people despite the restrictions to gather physically – through a virtual experience that even made them feel as if they’re travelling to different places together.
Utilizing Moot, guests were made to create their own custom avatars and dress them to their own liking. Once ready, they were all sent to intricately designed virtual worlds such as a spacious airport terminal, an outdoor themed conference hall where the main program was held, a Q&A session in an intimate Zen Garden, and later treated to a fun-filled Japanese-inspired town where they got to freely explore while dancing to the performances of Autotelic and UDD – both bands who appeal greatly to Filipinos, playing in their first-ever virtual performance.
What is Goodday Cultured Milk?
“Goodday Cultured Milk contains a specially formulated strain of Paraprobiotics in every bottle – a proud development of Japanese technology in partnership with major dairy conglomerate Morinaga Milk Japan. This special strain is clinically proven to help improve intestinal health and natural resistance – a benefit that is very much relevant in today’s time. It proved to us that Goodday is indeed the right brand for our very first foray into the Philippine beverage market.”
Hemalatha Ragavan, Chief Executive Officer, Asahi Beverages Philippines
Goodday’s good bacteria or Paraprobiotics (Lactobacillus Paracasei MCC1849), helps improve one’s intestinal health and natural resistance so they can Have a Goodday every day.
“For us, product appeal is essential. So, leading up to the launch, we worked on variants with a taste profile catering to the Filipino palate, all while maintaining functionality that is relevant for every consumer. Combined with the health benefits of our specially developed strain of Paraprobiotics from Japan, our Research and Development team spent around 2 years to get the right taste that most Filipinos will enjoy every day.”
Hemalatha Ragavan, Chief Executive Officer, Asahi Beverages Philippines
With a thorough understanding of the Filipino’s preferred taste profile, Goodday launches with three delicious flavors: Original, Mango, and Strawberry. They are available in 80ml and 350ml bottles at 7-Eleven stores and leading supermarkets nationwide.
From being the first-ever beverage brand in SEA to pull off a virtual launch the way they did, it proves that Asahi Beverages Inc., through Goodday Cultured Milk, has officially arrived – ready to Make Everyday a Goodday.
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