The Philippines’ Queen of All Media, Kris Aquino, is the brand ambassador for the Shopee 11.11 – 12.12 Big Christmas Sale.

The big reveal was made earlier via a virtual media launch via zoom which featured Kris Aquino herself for a brief introduction of the exciting events that for the duration of the 11.11 and 12.12 campaigns!

The highlight of the Shopee Big Christmas Sale campaign includes a new promotional video ad featuring the new brand ambassador and the announcement of the 11.11 – 12.12 Christmas Millionaire contest where shoppers will get a chance to win a total of 1 Million Pesos Daily Cash Prize! Details of the contest will rolled out soon!

Martin Yu, Associate Director at Shopee Philippines, said,

“Christmas is the biggest holiday in the Philippines, and we are excited to kickstart the celebrations with Kris Aquino as our new brand ambassador. Having Kris Aquino join our Shopee family demonstrates our continuous efforts to reach our long-term vision of making e-commerce for everyone. We want to connect with our Filipino users on a deeper level and help them enjoy the benefits of e-commerce this Christmas season. We will continue to surprise and delight shoppers at the Shopee 11.11 – 12.12 Big Christmas Sale and invite everyone to join in the fun with us.”

In his talk, Yu reveals that based on studies, consumers and businesses are embracing e-commerce in the new normal.

  • 76% of internet users has purchased a product online
  • There’s a 2.5x increase in users buying groceries on Shopee multiple times in a month
  • There’s a 60% year-on-year uplift in brand and retailer partners on Shopee

Yu added that Shopee commits to making e-commerce for everyone having programs that will benefit the community, brands, MSME’s and shoppers.

Key highlights of the Shopee 11.11 – 12.12 Big Christmas Sale

From October 21 to December 12, shoppers can look forward to exciting games, amazing deals, and big discounts from leading brands.

  • Unbeatable Christmas deals on Shopee: Users can enjoy free shipping with ₱0 minimum spend, daily 20% coins cashback on best treats like a Xiaomi 32-inch LED TV, a Dyson Cyclone Cordless Vacuum Cleaner, and Christmas baubles such as decorative ornaments and village nativity sets.
  • ₱1 Deals: Consumers can expect ₱1 deals on selected items from various categories such as beauty, fashion, mobile, and stationery products.
  • Exclusive deals from leading brands: Users can anticipate up to 70% off on 11.11’s leading brands such as Pampers, Nestle, Vivo, Globe, Havaianas, Unilever Beauty, Abbott, Garnier, realme, and Enfagrow.

Mark your calendars:

  • October 21 / November 1 – FREE SHIPPING DAY
  • November 4 – FLASH SALE DAY
  • November 5 – SHOPEE PAY DAY
  • November 9 – GAMES DAY
  • November 10 –  VOUCHERS DAY

Watch out for amazing deals and promos from the following brands:

Closeup, Pond’s, Lifebuoy, Dove, Creamsilk, TRESemmé, Colgate-Palmolive, Comfort, Nivea, ACE, Union Appliances, Kyowa, Patagonia Foods Philippines, Candy Corner, Inspi, Organic Official, Crown, Mikana, Shigetsu, Universal Robina Corporation, GSK – Sensodyne, Goldriver Management (Beauti Drink Collaskin), Spyder, SoFab!, Figlia, Herschel, Johnson & Johnson (Aveeno, Johnson’s Baby, Modess, Neutrogena, Listerine), Garnier, Klean Kanteen, Nokia, and Robinson’s Appliances.

Kris Aquin on Shopee

Now Kris Aquino, as the new brand ambassador, will participate in a range of initiatives for the Shopee 11.11 – 12.12 Big Christmas Sale. Shoppers can look forward to the following:

  • Kris Aquino’s highly anticipated on-screen appearances on TV and Shopee Live
  • Engaging and entertaining Kris Aquino Tiktok videos on Shopee official account
  • Mini-games on Facebook, Instagram, and Twitter where users can get the chance to win Shopee vouchers.
  • Shopee themed Kris Aquino stickers on Instagram.

Shopee Bayanihan: Pamaskong Pambata

Additionally, Kris Aquino teams up with Shopee as the face of Shopee Bayanihan: Pamaskong Pambata. Together, they will help raise funds to support the Filipino youth’s health, education, and welfare through a digital charity sale, special live streams with leading brands, and user donations through the Shopee app. Partner organizations include PGH Medical Foundation, GMA Kapuso Foundation, FundLife, World Vision Philippines, Ronald McDonald House Charities, Mano Amiga, Young Focus Philippines, Save the Children, Project Pearls, Project SMILE, and Kythe Foundation.

Download the Shopee app for free via the App Store or Google Play.

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