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World Vision Philippines, a child-focused humanitarian agency, organized a two-day virtual Corporate Social Responsibility (CSR) Summit last October 13 and 14, participated by top business leaders in the Philippines.

Entitled as “Doing Good is Good Business”, World Vision’s CSR Summit talked about the value of doing Corporate Social Responsibility amid the CoViD 19 pandemic.

 

During the post-event media conference, members of the panel discussed some of the new learnings or realizations that came up during the summit.

Pamela Donato, Conduent’s Human Resource Country Lead for the Philippines said:

“We have to innovate our CSR and engagement programs to suit the new normal, we need to come up with new measurements – volunteer hours and unique participation rate are no longer enough. The 2-day event showed me a lot of opportunities for collaboration with other companies, my mind is running on the creative programs we can do together that would give more impact to the different communities.”

Attendees have agreed that CSR is now different but still very much an integral part of every organization. The challenge is to harness expertise and match it what is available on the ground. To look for fresh ways to work together that does not necessarily need big money to start with.

The first day of the summit showcased ways on how a business can survive by protecting its stakeholders. The speakers’ line-up from the corporate, private and public sectors included Ms. Maribeth Marasigan of Aboitiz Foundation, Mr. Guillermo Luz of Philippine Disaster Resilience Foundation, Mr. RJ Cabaluna of Grab PH, and Mr. Carlos Barrera of Lazada E-Services Philippines Inc.

The speakers from the different companies showed how they have chosen to help their internal and external stakeholders despite the health and economic crisis. They also discussed the state of the pandemic’s socio-economic effect on the country and the various efforts of the public-private sector in alleviating this.

Meanwhile, the second day of the conference tackled how CSR affects brand positioning and awareness, and how to successfully engage the employees, customers, and other stakeholders. Speakers of the second day were Mr. Norman Agatep of the Public Relations Society of the Philippines (PRSP), Ms. Angela Totanes of Robinsons Supermarket Corporation, Ms. Anna Legarda-Locsin of Procter & Gamble, Ms. Louisa Mila V. Echevarria of People Management Association of the Philippines (PMAP), Ms. Pamela Donato of Conduent, and Ms. Kit Sison of Willis Towers Watson.

The second half of the second day centered on how CSR activities and programs can help create a good brand and how companies can foster a good relationship with its internal stakeholders led by its employees.

“It is an honor to collaborate with our partners for the CSR Summit. We at World Vision find joy and hope in working together, especially with impact to the most vulnerable children, our future generation. We pray that everyone was inspired to do good deeds for the community,” said Mr. Rommel Fuerte, World Vision Philippines National Director.


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raindeocampo

Writer, Wanderer, Child of God

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