Isang Batangan, Isang Laban online campaign is a collective effort of like minded professionals who are from the province of Batangas, all of them are UP Batangan Alumni members from diverse backgrounds and disciplines (Media, Production, Film, Advertising, Engineering, Marketing and Healthcare).
Bound by their socio-civic spiritedness since college days, these individuals made an initiative to drive Bayanihan and solidarity in this time of physical distancing to create a meaningful campaign to give honor and aide in the fight against pandemic specific to healthcare workers in Batangas. It is true that no distance can make anything happen in time of crisis.
By the power of digital tech and information, they were able to launch and produce an original video curating and collaborating medical doctors from the province to narrate actual experiences in the frontlines and ask for help to equip hospital(s) as they continue to battle this unseen enemy.
In solidarity with Ryan Agoncillo (a native from Rosario, Batangas) and Kimpoy Feliciano (a known online personality), this original piece unveils the spirit of Bayanihan, malasakit and unity. True to the spirit of Batanguenos, to be brave in every fight, they call for One Batangas (Isang Batangan), One Fight (Isang Laban).