HDI Admix began as a corporate social responsibility (CSR) project initiated by one of its founding units HDI Stopovers. This CSR project paved the way for the construction and maintenance of waiting sheds for the Filipino commuters so they would not have to wait for the public transport under the scorching heat of the sun or under a heavy downpour of rain.
The “malasakit” that inspired this initiative became an inspiration for HDI Admix’s unparalleled service and be one of the country’s leading outdoor media advertising companies.
Since then, they have successfully established strong partnerships with many of the country’s leading companies, brands and agencies, having worked with over 200 businesses in a variety of industries.
“We have helped create business growth for brands by providing them with new channels to run their advertising campaigns, many of which have become buzzworthy and notable marketing programs,” HDI Admix said in a press statement. “Since then, HDI Admix have been at the forefront of innovation for outdoor advertising, continuously challenging the industry to evolve and reach new heights and offering fresh ways for companies to promote their brands and earn the trust of the public.”
However, recent events have placed HDI Admix in a challenging position that aims to put in question these key values.
Reports said that Quezon City RTC Branches 90 and 104 issued the warrants against HDI ADMIX Inc. directors Chia Tzu Chern, Darmo N. Castillo, Raoul L. Buencuchillo, Athena B. Gonzales, Pamela Maureen S. Fernando, Conchita G. Nicolas, Judycel M. Delosreyes, Margie M. Fortin, and Joel B. Mendoza.
The complaint accused the HDI officials of unlawfully taking millions of pesos from Media Puzzle Inc., the exclusive advertising manager for all ad spaces along the Metro Rail Transit 3 system.
However, the company stood firm and assured their valued clients, partners and stakeholders that they shall continue providing the service that they rightly deserve.
“We remain devoted to fulfilling our commitments in the same way that we have consistently done for many years since our inception,” HDI Admix said in the written statement. “The HDI Admix team will always be here to help you, our valued customers, find the most cost-effective out-of-home advertising solution.”