Last Thursday at the Powermac Spotlight Centre in Circuit Makati City, HOOQ, the leading video-on-demand (VOD) service provider in Southeast Asia announces the launch of HOOQ FREE and HOOQ FREEPLAY.
June is indeed an eventful month for Filipinos as they celebrate Independence Day and Pride Month – both with their own very distinct cries for FREEDOM.
And so, in their own unique way, the people from HOOQ are giving millions of Filipinos a taste of unrestricted FREEDOM through HOOQ FREE, enabling direct access to high-quality content without having the need to register.
“HOOQ is attuned to the evolving needs of the social, convenience-driven and digital-savvy Filipino. We understand local nuances and most importantly, we get our audience – so we’re introducing HOOQ FREE and the HOOQ FREEPLAY Festival in response to their wants and needs as VOD consumers.” Sheila Paul, HOOQ Philippines Country Manager said during the launch.
FREEDOM TO CHOOSE
HOOQ FREE is a major enhancement to the user-experience from HOOQ, providing Filipinos access to a wide array of popular on-demand local films, programs, live channels and short-form content – without the need to register.
The revamped platform, which can be accessed via the web, mobile app, and on select TV models and set-top boxes, has been designed to give viewers immediate access to some of the nation’s most popular films and series, so they can browse and access authentic, unique and locally relevant stories that they want to watch.
Aside from bringing exciting local stories at the forefront, HOOQ FREE also bolsters the HOOQ live TV experience, adding two new channels; CNN Philippines and PTV. With the addition of these new channels, HOOQ increases the total number of live and feature TV channels to 20.
“We are giving Filipinos the freedom to view over 1,000 titles for free! There will be no sign-ups, no registration for a trial or paid subscription needed. Based on our data and insights, and our deep connection to the local audience, we know that video entertainment delight is all about instant enjoyment, consumption that’s mobile, and the power of bite-size and binge-worthy content with local relevance.”
HOOQ FREEPLAY FESTIVAL
In celebration of all these things that are important to Filipinos everywhere, HOOQ is also introducing the HOOQ FREEPLAY Festival, a new and innovative quarterly streaming event. For the first ever festival, HOOQ will shift over 1,000 local titles from HOOQ VIP, HOOQ’s SVOD (subscription video-on-demand) layer onto HOOQ FREE for the duration of one-month, from June 21 to July 20, 2019.
At the launch of the HOOQ FREEPLAY Festival, new originals like the recent smash-hit ULAN, co-produced with Viva Films, starring Nadine Lustre and Carlo Aquino, will be introduced onto HOOQ FREE.
There will also be an all-new HOOQ Original titled, Sex Talks with Dr. Holmes. The 10-episode series is a helpline for those who have questions and concerns about sex and how it figures in their daily lives. There will be a dramatization of the letter senders’ situations but the approach is light with a bit of humor.
Joining Sheila Paul and Jennifer Batty at the launch are ULAN lead star Nadine Lustre, host Dr. Margie Holmes, and actor Christian Bables.
Also present during the event are HOOQ Chief Commercial Officer Vishal Dembla, Regional Head of PR and Communications Kavi Saglani, Vice President for Southeast Asia Jane Cruz-Walker, HOOQ Ph Content and Programming Head Jeff Remegio and Marketing Manager Patricia Paredes.
For those who want a complete access to HOOQ’s vast catalogue of the hottest Hollywood and regional series and movies including Krypton, John Wick, La La Land and Marvel’s Avengers, as well as the latest HOOQ Originals, plus Korean dramas like Jewel in the Palace and Winter Sonata, you can sign-up to a HOOQ VIP plan via www.hooq.tv.
HOOQ VIP Plans are available for as low as 59 Pesos/week with multiple payment options via credit card, debit card, and telco partners such as Globe, Smart, and Sun.
HOOQ can now be enjoyed on more devices like Google Chromecast, Samsung Smart TVs, Android TV, Apple TV, Globe Streamwatch powered by Roku, and the new Globe Streamwatch Xtreme Prepaid.
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