Did you know that TIMEX is a 160 year-old timepiece brand that combines good ole American heritage with high-end Italian craftsmanship and cutting-edged German engineering?

Last week, at the SM Mall of Asia, Timex unveiled its Fall Collection watches capping-off its 18-mall roadshow dubbed as the “Timex Time Travel” as part of the SM Project Global Campaign in partnership with The SM Store.

The launch, held last October 23 (Monday) at the SM MOA Atrium, was attended by various celebrity guests which includes Miss International 2016 Kylie Versoza, Asia’s Next Top Model Jodilly Pendre, Kapuso Actress Mikee Quintos, Online Sensation Ramon Bautista, Influencer LA Aguinaldo and many others.

Also present during the event is Newtrends International Corporation (NIC) General Manager Avinash Uttamchandani. The brief program was hosted by Show Suzuki who also led the countdown for the grand reveal.

This 2017, five Timex watch styles are being showcased for the Fall-Winter Collection which are described as the most perfect gift items for the coming holiday season. Pretty much the most affordable and most functional branded watches that you can find in the local market today – here are five Timex reasons to gift a watch for Christmas!

Easy Reader 40th Anniversary Special Edition

In the year that brought us Star Wars, Saturday Night Fever and an Oscar for Rocky, Timex introduced the landmark silhouette of the Easy Reader. Clean, classic & timeless. Forty years on and with over 25 million pieces sold worldwide, Timex has dressed up Easy Reader for the occasion, featuring a rich Horween leather strap, in four classic and current trend-inspired styles.

Metropolitan Collection

With refined and textured dial details plus ultra-thin watch case, the Metropolitan Collection offers a touch of simplicity and sophistication to one’s work-to-play look. A special line of this Metropolitan Collection called Skyline is launched as FIRST SEEN in SM Store.

Allied Chrono

The Timex Allied Chrono is a classic chronograph rugged enough for the actual field. The 100-meter water resistant case keeps the chronograph movement safe from whatever life throws its way.

Expedition Ranger

This classic watch is built for the outdoors with a premium enamel top ring, brushed stainless steel case, side crown protectors and water-resistant premium leather strap. The Expedition Ranger brings out one’s adventurous side with its outdoor styling, appropriate for the office as it is for the trail.

Waterbury Collection

Meet the next generation of classic. Our roots date back to 1854 in Waterbury, CT and this heritage style with an ageless design honors our history of pure craftsmanship and authentic watchmaking.

My very first branded watch is a first generation Timex Indiglo which I got as a Christmas gift in the early 1990s from my cousins who are based in the US. That was a very special memory because imagine being the only from your group of friends having a watch that glows with a bluish-green backlight.

And for many years after that, the tradition continues – a Timex watch is still one of the best and most incredible gift one could ever receive (and give) during Christmas.

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