Do you like it rough and tough? Give in to the URGe!

URGe or Urban Rugged Gear is the official Philippine distributor of known adventure-driven lifestyle brands such as OtterBox, Goal Zero, YurBuds, LifeProof, GoPro, LeefiBridge and B & O Play.

They are also the EXCLUSIVE home of hard-to-find brands like Mission Workshop, WaterShot, Ethnotek and Drifter!

Urban Rugged Gear (URGe) is a premiere gadget and accessories store that caters to the needs of the active mobile lifestyle. Backed by the latest technology and world-class standards, URGe takes active lifestyle to greater heights with products that combine innovation, style and convenience.

Founded by entrepreneurs Anthony Kierulf, Jay Tengco, Jaycee Dee and Joanne Tengco, URGe embraces the value of protection, innovation and styles and expresses it through quality brands that they carry in their shop.

URGe brings innovation, style and convenience in one destination to cater to the needs of people who live an active and diverse urban lifestyle.

They currently have two shops in Mega Manila, they have one at the 2nd level of Greenhills Shopping Center Theater Mall and another one at the 2nd floor of Greenbelt 1, beside the theaters.

I visited the URGe shop at Greenbelt 1 last Monday (Feb 27) to check out all the cool products that they have on display.

There are a lot of cool things inside, some of which I just laid eyes on for the first time – but the thing that actually caught my fancy is this Chiburi Travel Wallet from Ethnotek Bags.

Ethnotek bags are made of handmade textiles from artisan villages in Ghana, Guatemela, India, Indonesia and Vietnam. Every purchase of Ethnotek bags also helps sustain the employment and ensure that the art of hand printing, weaving and embroidery remain for years to come.

It was love at first sight so I took one Chiburi Travel Wallet home right away.

Aside from the Ethnotek Bags and accessories, URGe also carries products from the following brands:


From a simple box that started in 1998, Otterbox has evolved into producing innovative protective solutions for leading global wireless carriers and distributors. Otterbox’s commitment to innovation, durability and style makes them the perfect go-to brand for all your gadget needs.

Goal Zero

Take charge and stay connected wherever you are with portable solar power systems designed for utmost convenience, reliability and user-friendly. Every Goal Zero product can power a wide range of USB, AC and DC devices anytime and anywhere.

B & O Play

For the ultimate audiophile, nothing comes close to the audio experience from Bang & Olufsen.  Known for its legacy of superb craftsmanship, design excellence and innovation from Bang & Olufsen Group, B & O Play brings you world-class products designed to make your audio listening a blast every single time.


Powered by JBL, Yurbuds takes your listening habits to new heights with earphones that are guaranteed never to fall out even under rigorous physical activity. Made from high-grade and flexible silicone, these ergonomically designed earphones are ultra-s0ft and comfortable to use for hours.


Live your life without worries with LifeProof.  LifeProof brings sleek, elegant, and reliable products designed to ensure that you’ve got the freedom to enjoy what you love whenever and wherever.


See life from a new perspective and capture life’s awesome experiences with the first name in action cameras. Apart from taking awesome photos and videos, Go Pro products are user-friendly, waterproof and durable – making it the perfect gadget for all your adrenaline-filled adventures.


Say goodbye to deleting files and running out of memory on your phone. LeefiBridge is made from high-grade material to ensure that your data is protected from water, dust and other accidents. LeefiBridge products are available for iPhone, iPad and iPod.

Mission Workshop

Make your way around the urban jungle in style with Mission Workshop bags and accessories. Crafted from finest technical and industrial materials in the United States, Mission Workshop offers a vast selection of bags that is both stylish and functional.


Underwater shots are always awesome but getting an underwater camera isn’t as convenient. With WaterShot, you can turn your regular phone into professional diver’s camera in a snap.


What began as a parachute rigging business has now become a brand known for its bags made of the highest quality materials. For almost four decades Drifter Sport and Travel Bags, Inc. has continually grown and adapted to the changes, but their commitment to create sturdy, durable, and lightweight bags remains the same.

URGE Summer Blast Raffle

As part of its official launch, Urban Rugged Gear is holding the URGe Summer Blast Promo.

Get a chance to win any of the following: (1) Mission Workshop Messenger Bag Monty, (1) Ethnotek Backpack – Raja, (1) OtterBox Case – Defender Series, (1) Yurbuds Earphones, (1) Lifeproof Case, and (1) B&O Play Headphones for every purchase at any URGe store or website (1 receipt = 1 raffle entry). Promo runs from Feb. 15 – March 15, 2017.

Visit www.urge.ph for more info.

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Writer, Wanderer, Child of God


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