Whether we admit it or not, what signals most people here in the Philippines that the Christmas season is near, are the malls!

They have totally transformed the landscape of celebrating special occasions all over the country. Immediately after Undas (or Halloween in other parts of the world), the malls quickly transforms into a visual exhibition of different holiday themes that offers various activities for the whole family. Drawing more crowds and creating a more festive environment.

SM Supermalls in particular have embraced this tradition by coming out with different holiday centerpieces from their MerrySMChristmas campaigns that urges mall-goers from everywhere to visit all the SM malls and experience their unique designs and activities.

Joining the list of SM Supermalls that offers creative centerpieces this year is SM Southmall with their “A Winter Forest” Christmas display.

I visited SM Southmall last Sunday to witness the grand launch of their MerrySMChristmas2016 centerpiece. The event features the unveiling of the mall’s first Christmas centerpiece and a special stage presentation by Stages plus a full performance of the Manila String Machine.

Here are the highlights of the launch:


The Tale of the Winter Forest

The Tale of the Winter Forest stage presentation tells about the story of two children lost in an enchanted winter forest. In the forest they meet a wounded rabbit, a lost cardinal, and a hungry tiger. The children helped the animals, giving up things that they owned. In return for their kindness, a Winter Fairy appears and shows them the path out of the forest and back to their homes just in time for Christmas.








In recognition of the importance of the holiday season to children, the Tale of the Winter Forest presentation and centerpiece of SM Southmall conveys the mall’s special message of selflessness and kindness. To this end, the group invited to the launch the kids from SOS Children’s Villages and Child Haus to treat them to an afternoon of fun activities inside the mall and to give them some special Christmas gifts.


Aside from the Christmas launch , SM Southmall will also be holding other in-mall holiday activities:

  • Santa Claus Meet & Greet – November 13 & 27, December 11 & 24
  • Christmas Carols – November 22, 23, 23, 24 & 26
  • Double Weekend Holiday Sale – November 19-20 & November 26-27
  • SM Cares Bears of Joy Campaign
  • Lighted Tradition Parol-Making Contest
  • Smart Christmas Exhibit
  • Vivo Christmas Roadshow

Mall shoppers will also get a chance to win a brand new Chevrolet Traxx. For every 5,000 Pesos single or accumulated receipt at any SM Southmall stores, you get one raffle coupon. These Christmas activities are supported by Baskin Robbins and Project Pie.

The Tale of the Winter Forest centerpeice is located at The Food Street. SM Southmall is located along the Alabang-Zapote Rd. in Bgy. Almanza Uno, Las Pinas near Moonwalk and Alabang, Muntinlupa.



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