“Save Mother Earth, this is what we will pass on to our future” – Anne Curtis Smith

These are the words that Anne Curtis wrote on the Earth Hour 2016 commitment board installed at the fountain area of SM Mega Fashion Hall last night.

The INK may not be readable but the message is CRYSTAL CLEAR!


According to the World Wide Fund for Nature (WWF), the Philippines is the world’s third most vulnerable country to climate change!

This year, the 55 year-old and largest conservation organization on the planet shine’s a strong light on climate change with the 9th Earth Hour event held last night in over 7000 cities worldwide.

Here in the Philippines, the primary proponent of the Earth Hour campaign since its conception is SM Supermalls led by its corporate social responsibility arm SM CARES whose advocacy includes Programs on Disability Affairs, Senior Citizens, Breastfeeding Mothers, Children & Youth Development, OFWs and Sustainability and the Environment.

While Earth Hour 2016 is celebrated in all the 56 malls of SM here in the Philippines and in China, the main program was slated last night at the SM Mega Fashion Hall Fountain Area in SM Megamall, Mandaluyong.


The grand SWITCH OFF happened at exactly 8:30pm led by actress-host and UNICEF celebrity ambassador Anne Curtis Smith, Solar Philippines President Leandro Leviste, WWF-Philippines Conservation Programs Vice-President Chrisma Salao, Ms. Menchie Abalos (representing Mandaluyong City Mayor Benjamin Abalos, Jr.) and Climate Change Commissioner Frances Veronica Victorio.

After the switch off, Anne Curtis performed one song for the crowd followed by dazzling performances and light shows.

Anne also led the signing of the Earth Hour 2016 commitment board before Switch-on.




All lights went on at exactly 9:30pm!

MORE PHOTOS OF EARTH HOUR 2016 at Mega Fashion Hall:

Also at the SM Mega Fashion Hall is a special exhibition from H&M which highlights what they call their 7 Conscious Commitments:

  1. Provide fashion for conscious customers (products with added sustainable values)
  2. Choose and Reward responsible partners
  3. Be ethical
  4. Be climate smart
  5. Reduce, Reuse, Recycle
  6. Use Natural Resources responsibly
  7. Strengthen communities



The Earth Hour 2016 event sends a strong message of hope for the planet but the real key to winning the fight on climate change is what we do after that one-hour switch off activity!

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