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Leading teen apparel brand B.U.M. Equipment launched last Thursday its newest endorser Kapamilya teen star ALEXA ILACAD completing the six-person #BUMBlackArmy crew of Jane Oineza, Ella Cruz, Nash Aguas, Miguel Tanfelix and Bianca Umali.

Alexa Ilacad or 15-year old Alexandra Madarang Ilacad is a commercial model turned actress who started her career in showbiz in 2008 as a member of the kiddie gag show ‘Goin’ Bulilit’ – a contemporary of fellow BUM ambassador Nash Aguas.  The two are currently being paired together in shows like the top rating drama series ‘Bagito’.

with Alexa during the BUM media launch and presscon
with Alexa during the BUM media launch and presscon

BUM is known to choose emerging teen trendsetters as members of its #BUMBlackArmy beginning with names like Empress Schuck and Dino Emperial in 2011, the awesome pair of Bea Binene and Daniel Padilla which carried the brand to 2013 and last year’s awesome foursome of Nash, Ella, Jane and Diego Loyzaga.  This year, we’ve seen the addition of two Kapuso teen stars Miguel Tanfelix and Bianca Umali to the group and now it’s Alexa’s turn to make a statement.

Joining Alexa for the formal contract signing are BUM’s VP for Finance and Merchandising Nathan Luke Atienza, Star Magic Talent Handler Abigail Angco and Alexa’s mom Mrs. Dina Madarang.

Nathan Luke Atienza, Alexa Ilacad, Dina Madarang and Abigail Angco
Nathan Luke Atienza, Alexa Ilacad, Dina Madarang and Abigail Angco

The grand reveal happened during the media launch and press conference for the #BUMBlack2School line held at the Sequoia Hotel in Timog, Quezon City where BUM showcased via a video presentation some of the new #BackInBlack styles available at the BUM Equipment stores nationwide. The event was hosted by Janeena Chan with the special participation of trio performer M3rge.

Alexa during the interview said that she’s thankful for BUM for choosing her as one of the brand’s endorser.  She also stressed that BUM has given her an alley to bring out the ‘rocker chic’ in her – both in style and personality.  She was always seen as that pretty, sweet and preppy girl in TV shows and even in previous photo shoots but with BUM, all that went south and the more adventurous side of Alexa takes over.

STAY TUNED: Photos of the new #BUMBlack2School style line and the #BUMBlackBook Promo is UP NEXT on rainCHECK

Alexa wore during the press conference a simple black synthetic leather jacket over black & white stripes and a ripped-tortured blue jeans.

alexa2In the middle of the interview, fellow BUM Black Army member Nash Aguas surprised the new BUM girl by making an unannounced appearance to express support and give his well wishes to the young actress.

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Nash Aguas
Nash Aguas
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raindeocampo

Writer, Wanderer, Child of God

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