Steve Patrick and Nikki Gil

Procter & Gamble (P&G) together with PUREGOLD held the first VIPuring Convention last November 21st at Puregold Paso De Blas in Valenzuela City.

The event was hosted by singer-video jock NIKKI GIL and Steve Patrick, and was highlighted with on-the-day privileges, give-aways and special discounts to all Puregold GOLD members.

“The first-ever VIPuring Convention is P&G and Puregold’s way of making top store owners and entrepreneurs know how important they are not just to their immediate communities but also to the country’s economy. We will always be supportive of our partners and we will continue to equip them with the right tools and the right products that will help them grow their businesses,” Raffy Fajardo, Marketing Director of P&G Distributing, Inc., stated.

Puregold’s ‘Tindahan Ni Aling Puring’ Sari-Sari Store Program is aimed at helping small and micro retailers grow their businesses by providing important leverages in acquiring products and services suitable to their needs and capabilities.

Puregold cardholders can get up to 3% rebates on all their purchases in form of points that can be redeemed and be used as ‘good-as-cash’ vouchers in all Puregold branches (except Puregold Jr).

Small business owners such as sari-sari stores, drugstores, carinderia, canteen, food stalls and mini groceries are all entitled to avail of the Puregold VIP cards.  They just need to accomplish an application form and submit it together with their business or barangay permit and a valid ID.


The VIPuring convention also featured renowned business speaker, bestseller author and financial adviser  Francisco J. Colayco who provided all the guests with helpful business tips and some inside information on local and global business trends.

Mr. Colayco started his talk with a formula or a guide for computing the PESO WORTH of an individual and continues with the Keys To Business Success.

Here’s the PESO WORTH FORMULA of Mr. Colayco:

Your Age (40) multiplied (x) to your Annual Income (PhP) divided by (/) Ten (10) – the answer would be your current PESO WORTH or VALUE.

Mr. Colayco also emphasized on the importance of choosing superior products that would sell at competitive margins.  Colayco is the chairman and president of the One Wealthy Nation (OWN) bank and hosts the TV show Pisobilities on GMA News TV and Light TV 33.

with Mr. Francisco J Colayco
with Mr. Francisco J Colayco

Another major highlight of the event was the first-class, VIP broadway-themed performances of Asiansations CHRISTIAN BAUTISTA and KARYLLE.  Coined as the JOY ANTIBAC Kitchen Musical Medley, the duo wowed the crowd with some of their memorable songs from the series.

The fun didn’t stop there as P&G and Puregold brings out some of the big guns in the entertainment industry today that kept the crowd glued to their seats.

Dancer-host REGINE TOLENTINO starred in the DOWNY MYSTIQUE masquerade production number, event host NIKKI GIL mesmerized the crowd with her voice for the OLAY TOTAL EFFECT Little Mermaid medley while GIAN MAGDANGAL and CIARA SOTTO capped the afternoon with a HEAD & SHOULDERS FOR MEN Broadway-worthy performance.

All-in-all, the event was a huge success that promises to become an annual tradition for partners P&G and Puregold.

Here are some back-stage photos of the VIPuring Convention with Nikki Gil, Karylle and Christian Bautista:


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