137 years and counting! JOCKEY, celebrates more than a century of rich history by launching a new brand statement worldwide!
SHOW YOU’RE JOCKEY!
This new brand message will roll out across Europe as well as many other Jockey International markets including the Philippines. ‘Show You’re Jockey’ will come alive through an advertising campaign incorporating online activity, print ads and billboards showing a variety of men and women from different nationalities confidently revealing their Jockey underwear in a fun and ‘socially-accepted’ manner. Check out their microsite at www.showyourejockey.com to know more about the brand’s global campaigns.
According to Jockey’s Sr. Brand Manager ENRIQUE CARDENAL during the press briefing held at the Society Lounge, The Atrium in Makati, the ‘Show You’re Jockey’ brand statement is seen as a modern interpretation of the successful Jockey campaign from the 1990’s, ‘Let ‘Em Know You’re Jockey’. The legendary campaign appeared at landmark sites like Times Square, and showed groups of people such as soap opera stars, doctors, snowboarders, firefighters and athletes, all with their pants around their ankles proudly displaying their Jockey underwear. Not surprisingly, the campaign gained global notoriety and ushered in an era where displaying your pants became a fashion must.
Since 1935, when Jockey invented the first ever men’s Y-Front® briefs, the global brand has enjoyed a rich history of innovation. Not only was Jockey the first to design a brief for men, it was also the first to use a branded waistband on its products. This branding signified genuine Jockey® quality and set the stage for Jockey fans around the globe to wear their favorite underwear with pride. Mr. Cardenal describes JOCKEY as the ‘TRUE AND AUTHENTIC UNDERWEAR COMPANY,” check out the company’s timeline below to find out why:
- 1876 – Samuel T. Cooper started his own hosiery business. Cooper, Wells and Co.
- 1900 – Jockey’s first underwear
- 1909 – Jockey introduced the KENOSHA KLOSED KROTCH
- 1934 – Jockey invented the world’s first brief
- 1941 – Jockey introduces the Jockey Boy Logo
- 1947 – Jockey was first to put the brand name on the underwear waistband
- 1960 – Jockey updates the Jockey Boy Icon
- 1982 – Jockey introduces Jockey For Her
- 2005 – Jockey introduces its new brand icon called the Swirls
In addition to this, Jockey is also known as the first underwear brand to go to the moon.
During the launch, Mr. Cardenal, other Jockey executives and its Philippine distributor GTVL Manufacturing Industries , Inc. represented by their advertising and promotions manager MS. CLAUDINE LEE-DEL ROSARIO showcased Jockey’s product lines featuring the Jockey Skimmies, Jockey Next Generation No Panty Line Promise, Jockey Sport and Jockey Womens Shapewear Collection.
A breakthrough product in women’s intimate wear, Jockey Skimmies is what you get when you cross a half-slip with shorts, the kind you might wear underneath a too-short dress. But Jockey Skimmies are not shorts – they are the perfect undergarment for extra coverage and added comfort. Made of silky-smoothfabric, a pair of Skimmies glides beautifully under skirts and lets tight dresses skim lightly over your thighs. It has just the right amount of stretch to smooth down your thighs and lower abs and a comfortable waistband keeps everything in place without causing unflattering bulges.
Jockey® NO PANTY LINE PROMISE
No Panty Line Promise® next generation is offered in a variety of modern silhouettes to fit every body shape and work with any outfit.
- Invisible panty line no matter what you wear
- No ride-up, thanks to silky soft silicone edge
- Smooth microfiber fabric for all-day comfort
- Offered in a range of modern silhouettes
Jockey® Women’s Shapewear Collection
Available in five essential styles, there’s a Jockey® Women’s Shapewear piece that’s right for you:
The Reversible V-Neck Shaper is a beautifully sleek, versatile, comfortably slimming tank top which helps smooth natural curves from bust to waist. This reversible style offers two V-neck looks in one garment.
The High Waist to Mid-Thigh Slimmer supports and shapes from just below the bust to mid-thigh. Featuring the feel of hosiery and the slimming result of shapewear, this style provides targeted control to help firm and shape your problem area.
The Slip Shaper features a scoop neck at the front and back with slim, adjustable straps for a perfect fit. This style helps smooth natural curves from bust to knee and is perfect under dresses or skirts.
Jockey Sport Microfiber Active is the ideal underwear for the modern man. Streamlined styles and soft touch microfiber-spandex fabrication promote a full range of motion while mesh panels provide excellent breathability.
The Jockey Sport Microfiber collection is engineered to have the perfect fit for maximum comfort and is offered in variety of young, fresh styles that include a brief and a trunk. The Jockey Sport Microfiber Active brief and trunk comes in white, black, green, steel gray and indigo.
The Seam-free collection comes in six colors for both the brief and the trunks: green, orange, blue, black, gray and red.
Jockey Sport Microfiber garments are moisture wicking to help keep you cool and comfortable throughout the day. The no-hassle, quick drying fabric also makes laundry a breeze.
Check out all the Jockey product lines at their 16 boutiques and in all the leading department stores nationwide. Visit also the Jockey Philippines website www.jockey.com.ph to order online!
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