Universal Robina Corporation Launches FLOURISH PILIPINAS Baking Competition and Academy

UNIVERSAL ROBINA CORPORATION (URC) through its Flour Division and in partnership with the Department of Tourism Promotions Board recently launched FLOURISH PILIPINAS, a campaign that recognizes and celebrates Filipino flour- based delicacies.

The launch was held at Crowne Plaza last March 13 (Wednesday) hosted by Anthony Suntay with guests Robert Sena and wife Isay Alvarez.

The program aims to encourages chefs, restaurateurs, bakeshop owners and operators, food technicians, culinary students, and other food professionals to integrate locally available ingredients to their flour-based products such as: Pizza ala Bagnet, Lechon Quiche, Kesong Puti Malunggay Buns, Yema Ube Pastel, Halo Halo Cake, Durian Raisin Cookies and other mouth-watering delicacies.

FLOURISH PILIPINAS is composed of two major projects:  A Baking Competition and A Baking Academy.

BAKING COMPETITION

The FLOURISH PILIPINAS Baking competition is a nationwide competition for both professional and student bakers.  It is divided into three categories:

GLOBE AWARD

This is open to all professional pastry chefs, bakery and bakeshop owners and pastry instructors.  The award is given to the participant with the best recipes using hard flour (URC Globe or Blend 100 Flour).

SAMPAGUITA AWARD

This is also open to all professional pastry chefs, bakery and bakeshop owners and pastry instructors.  The award is given to the best Recipes using soft flour (URC Sampaguita Flour)

DAISY AWARD

This contest is open to students enrolled in courses for hotel and restaurant management, food technology or the culinary and pastry arts.  The award is given to the best recipes using cake flour (URC Daisy Flour)

WINNERS will each receive P10,000 in cash, Kitchen Aid Mixers and other prizes from sponsors and their entries will be featured in the 2014 Calendar of URC.

 

To join, contestants must fill out an entry form which can be accessed through the recipe contest tab in the URC Flour/Flourish Pilipinas Facebook Page.  It can also be downloaded from the URC Website.  Entries can be submitted to the Flourish Pilipinas Facebook Page or emailed to Kayla Andrea at [email protected]

Deadline for the submission of entries is on April 30 (for GMA and Luzon) and May 31 (for Cebu and Davao).

Here are the Bake-Off schedules:

• GMA – June 15
• Baguio – July 6
• Cebu – July 27
• Davao – August 10

 

BAKING ACADEMY

The academy is a series of lectures and demos from top pastry chefs on the latest baking trends and innovations.  It will be conducted in the following dates:

• GMA – June 15
• Baguio – July 6
• Cebu – July 27
• Davao – August 10

FLOURISH PILIPINAS is supported by Bakewell, Brim, Corman Butter, Kitchen Aid, McCormick, Saf Yeast, Suchero, Tulip Chocolate, US Wheat Associates and Yummy Magazine.

Universal Robina Corporation – Flour Division has three flourmills – CMC Pasig, CMC Davao, and the new URC Flour Plant in Pasig, with rated production capacities of 700, 300 and 550 metric tons per day respectively.  The new flour mill features state-of-the-art milling and blending facilities and advanced quality control laboratory allowing us to do improvement in flour coloration and yield as well as customization of products tailor-fit to your specific needs.

 For more information visit the Flourish Pilipinas Fan Page or email Kayla Andrea at [email protected] or call Kayla at (02) 892 -58-42 / (02) 813-49-30 or text 0916-483-8333