The two main factors that causes poverty in the Philippines are rapid growth of population and unemployment. There are also other factors like graft and corruption, political and economic insurgencies and many others which are systemic in nature but also unquantifiable which is the main reason why these factors doesn’t show on surveys.
Of all the factors, unemployment seems to be one that civil society has the most grasp of in terms of making sustainable efforts that produces maximum results.
One such civic group active in helping ease the unemployment crisis is KALESA.
The Kalesa Kinulayan Philippines Peoples’ Organization, Inc. or KALESA conceptualized a system and technology that aims to uplift the plight of millions of poor Filipinos and also encourage other working and financially-able Pinoys to be enterprising.
KALESA believes that in order for the country to progress, the Philippines needs to generate more opportunities on its own, create businesses and jobs for many.
KALESA is into the distribution, retail and marketing of goods through its organized mobile channels. The organization is best described by its revolutionary mobile stores called the KALESA e-Carts.
THE KALESA e-Carts
The KALESA e-Cart is an all-friendly roving store.
It is environment-friendly for its battery-operated technology. It runs up to 60 kilometers per battery charge. It can adequately cover enough area for an eight to 12 hour shift of merchandising.
The KALESA e-Cart’s highly-customizable body is also business-friendly since it can be designed for a specific advertisement of a brand and company. The relatively lightweight sturdy cart, can accommodate up to 600 kg of goods.
KALESA DISTIBUTION IN EVERY BARANGGAY
KALESA organization is eager to set-up distribution centers across the Philippines. With distribution centers set-up in many places in the country, the organization can reach out to many Filipinos and give them opportunity to do business and employment.
KALESA coordinates with a local church for a listing of the indigents in the area. KALESA then selects and trains willing and qualified people to sell goods via the electric carts. Each operator is called KALESA Ambassador.
Each KALESA e-Cart is designated to two (2) indigent families. They take turns for a 24-hour shift of the cart. Giving them opportunity to earn. The KALESA Ambassadors earn through profit sharing, thus, making them entrepreneurial.
KALESA distribution centers also employ other people for its clerical, accounting, technical and marketing jobs – paving the way for more opportunities for people who opt to take employment than selling.
KALESA NEEDS HELP TO HELP OTHERS
KALESA, with its new campaign, #MyNewPhilippines, needs all the help it can get to fund and raise more distribution centers across the country and help as many Filipinos as it can.
KALESA is taking baby steps in organizing and setting up. As a social enterprise, it runs on funds for its social service advocates. Concern individuals can also contribute in the works of fabricating more KALESA e-Carts for more indigents to benefit.
KALESA is now raising 10 million pesos to fabricate additional 100 carts to help at least 200 families.
Cash donations can be deposited at any BPI branch to Kalesa Kinulayan Philippines Peoples Organization, Inc. with account number: 00-0793-2207-74.
iPartner gives opportunities to companies, enterprising individuals, overseas Filiipino workers (OFWs), company or government employees to partner with KALESA organization in different ways.
Companies can be suppliers of goods to be sold in KALESA distribution chain or as advertisers on the e-Carts, while enterprising individuals can be baranggay or district distributors in different areas.
KALESA is a way of revolutionizing the local retail and distribution system, and this is a chance for many companies and individuals to take part in doing business for their own while helping indigent people within an area.
KALESA is offering the distributorship in baranggay and district levels. Investment on KALESA baranggay distribution center is at Php 2.5 million, inclusive of MyHouse Pre-fab warehouse good for 100 sqm., Php 500,000 worth of initial goods and lease of four (4) KALESA e-Carts.
KALESA distribution centers can be set-up in one month or more, depending on the terms.
The ideal starting size for a distribution center is 100 sqm. intended for warehouse and a small-sized store.
Individual KALESA e-Carts can also be leased at Php 175,000 with inclusive initial Php 50,000 worth of merchandise. Though, a KALESA e-Cart has to be within a range close to a local KALESA distribution center for servicing and reloading of goods.
iCare is a volunteer program of KALESA for people to share their time, skills, knowledge and care to the organization. Willing and able Filipinos are needed by the organization to push the potential of the cause to finish greater tasks.
In the advent of social media, KALESA believes in the power the influence of every Filipino. Philippines being the social media capital of the world, KALESA hopes that concern individuals can share the pages of KALESA to their friends and relatives, making it highly-visible to the public.
You can also like, follow and share KALESA’s social accounts.