Oh the awesome goodness of CHOCOLATES!
I think that I have never ever met a person here in the Philippines who didn’t like chocolate. No kid today has ever gone through childhood without a taste of chocolate. However, back in the days of our moms and dads and before all the whole globalization and open trade, trade liberalization ek-ek was conceptualized and implemented, the Philippines has a scarcity of chocolates.
Chocolates back in the days belongs to the group of imported items that we once call as PX Goods. They are usually stashed in Balik-Bayan boxes delivered or carried by our rich relatives who are working or living outside the country and mostly in America. Come to think of it, it’s really funny that way back then the only country most of us know as a good place to migrate to was America and now we have London, Canada, Australia, Dubai, and even our neighboring east Asian countries like Japan, Taiwan and Singapore.
Now going back to chocolates, I remember only knowing the well-known american brands like M&Ms, Hersheys, Snickers and BabyRuth because our relatives who sends us all these stuff are living in Chicago and California. I honestly didn’t know any other brands of chocolates before except those that I’ve mentioned. Of course, I know the pinoy version of the chocolate bars which is ChocNut or ChocoNut and technically it’s not even a chocolate.
In Philippine history, chocolates play a more intrinsic role than just plain sweets or comfort food. Filipinos usually tie the word chocolate with courtship or ‘panliligaw’ – a great, modern and practical alternative to flowers (which you can’t eat). Filipino Films made after the war usually uses chocolates to distinguish the rich from the poor. Those who are rich can buy a box of chocolate while the poor settles for a ‘bayong’ of fruits and vegetables or a live chicken during their ‘panliligaw.’
So Filipinos and chocolates has had a long, romantic and fruitful relationship.
After trade liberalization was implemented, the word PX Goods started to get erased in the Philippine vocabulary and an influx of never-before-seen imported goods from all over the world started coming including other brands of chocolates like CADBURY DAIRY MILK Chocolate Bars which easily became one of my instant favorites because of its smooth and creamy texture.
Did you know that CADBURY DAIRY MILK which is a European brand is technically from the company that made the very first modern chocolate bar?
History narrates that in the mid- 1800′s JOHN CADBURY who owns a Cocoa Shop in Birmingham and sells cocoa and chocolate drinks for a living developed the emulsification process that makes solid chocolates – and presto! ladies and gentleman, the first chocolate bar! The company expanded and developed other confectionery variants.
The brand CADBURY DAIRY MILK is right now owned by another global brand KRAFT FOODS (Mondelez International Group) through a recent acquisition in 2010.
Today, CADBURY DAIRY MILK really transforms small occasions into moments of pure joy for all Filipinos. It is currently available in Dairy Milk, Fruit & Nut, Hazelnut, Roast Almond, Chocolate Mousse, Hazelnut Praline and the latest CASHEW and COOKIES. It comes in 40g, 75g, 175g and 180g sizes.
If there’s one thing that my kids love other than my wife and me, it’s probably CADBURY DAIRY MILK. My youngest, Sky loves the plain CADBURY DAIRY MILK and FRUIT & NUT – she can’t get over the smooth and creamy feel of every chocolate bar.
My eldest NEO on the other hand loves all the variants! He’s what I’d call a natural chocoholic!
That is one great thing that globalization has given us Filipinos. So, thank you for bringing more chocolates into our lives, especially those awesomely delicious CADBURY DAIRY MILK FRUIT & NUT Chocolate Bars. My favorite! Yummmmy!