MENTOS once again partnered with Shopee to offer exclusive sweet deals on the platform starting with the Shopee 11.11 Big Christmas Sale featuring the limited edition Mentos CompliMENTOS rolls.
The formal announcement was made yesterday at Top Shelf Fully Booked in Bonifacio High Street, Taguig City with celebrity brand ambassadors Paulo Avelino and Gabbi Garcia.
Avelino and Garcia recently participated in a social experiment organized by Mentos where they’re seen separately on a small screen posing as static ads at a mall. They would try to get the attention of passerby in the mall and interact with them by paying them compliments. The social experiment culminates with the two revealing that they are actually at the mall, and start sharing Mentos CompliMentos rolls to the crowd and more live compliments from everyone around.
In a bid to further spread positivity, Mentos introduces a new packaging for Mint and Fruity Chewy Dragees. The new packaging features 16 different compliments, such as “You fill me with excite-mint!”, “You sweeten up my life”, and “Your smile is refreshing”, among others.
During the event Life Skills Expert & Vision Board Coach Trixie Barretto Esguerra shared three reasons why it pays to compliment people more often.
- It makes the world a better place to live in
- It’s engaging or promotes engagement
- It’s FREE! Not for Sale! Priceless!
Avelino and Garcia joined Mentos Brand Manager Denise Opulencia, Perfetti Van Melle Philippines Digital and E-Commerce Lead Eugen Soriano, and Shopee Philippines Associate Director Martin Yu at the launch of the partnership yesterday at Top Shelf.
“Mentos is all about making Fresh Connections and with Mentos CompliMentos, our latest limited-edition roll, we wanted to be the enabler or catalyst for these moments through these moments through the tangible manifestation of our brand positioning. Compliments don’t need to be made up of big words. They can be something as simple as ‘you have a nice smile’ or ‘you are kind.’ Mentos came up with this campaign to help people make connections, meet new friends and learn how to accept compliments graciously,” said Opulencia.
Mentos CompliMentos rolls are currently available in Shopee. Get big discounts as part of Shopee’s 11.11 Big Christmas Sale. Order them now at https://shopee.ph/perfettivanmelle phils.
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