BOSE Professional formally announced its partnership with Versatech International Corporation as their official distribution partner in the Philippines.
The announcement was made last Thursday at the Match Contract Furniture Showroom in Makati City with BOSE Professional Regional Manager Christian Liedenberg and Versatech Executive Vice President Stephen Yu, together with Versatech Vice President for Marketing Jessa Dasas, Catherine Chua and BOSE Professional Territory Manager Neo Cheng Yi.
Versatech International Incorporated (Versatech) is an ICT solution-based distribution and marketing company that has built long-standing partnerships with renowned global brands for the distribution of information and communication technology products in the Philippines.
It aims to provide effective solutions across industries with suites of products that are tailored to the needs and expectations of clients in following fields:
- Retail and Quick Service Restaurant
- Hospitality and Healthcare
- Government and Transportation
- House of Worship
Versatech is an expert in complete solutions and packaged collaboration of different high-quality brands.
That expertise was exhibited at the Match Showroom via a complete Executive Boardroom with Video Conferencing System experience showcasing partner brands such as Hisense, LG, Skyworth, Unilumin, Extron, Christie, Logic AV, Chief, Kramer, Apacer, Kingston, KStar, HP, Canon, Epson, D-Link, and of course with BOSE as the centerpiece.
The boardroom’s clear and crisp sound were produced by BOSE Integrated Amplifier and Ceiling Speakers.
The whole showroom is then transformed into a concert hall as they switched the output to the BOSE F1 Flexible Array Loudspeaker System at less than 50% of the volume. With just one unit going live playing the right music, the media conference quickly turned into a party.
The BOSE F1 model is the first powered portable loudspeaker that lets you control its vertical coverage pattern. So whether you’re playing at floor level, on stage or facing raked seats or bleachers, you can now adapt your PA to match the room.
For more than 40 years, Bose Professional has reinforced its presence as an undisputed market leader in developing innovative loudspeakers, electronics and software to meet the needs of demanding professional audio applications. Bose shows their intent to further qualitative expansion within the burgeoning Southeast Asian market with their partnership with Versatech.
“The Philippines market has for many years, been strategically important for Bose Professional. When considering the very impressive and consistent year on year GDP growth of over 6% per annum, our strategy is to grow our business rapidly by significantly expanding our local customer base,” shares Liebenberg.
The total demand for loudspeakers in the Philippines in 2019 is estimated at 163,200 units, with the market forecasting a promising average yearly growth of 20%. Versatech is primed to leverage this market trend and tap into the potential of the region’s thriving AV segment, as it represents the entire portfolio of Bose Professional products within the country.
“Versatech is proud to partner with Bose Professional. This partnership fits in line with our overarching direction to complete our company’s premiere audio video distribution portfolio. Moreover, we have noticed a sizable market demand for enterprise audio and have the perfect blend of resources and capabilities for Bose to leverage in order to significantly improve its Philippine market share,” asserts Yu.
According to BOSE Professional, the biggest market for the brand in the past years are Malls and Churches.
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