With the objective of bridging Taiwan’s leading enterprises to Philippine companies and consumers, Wow! Taiwan returns to the Philippines with new lifestyle and consumer brands and products to showcase.
The exhibition was held yesterday at the City Garden Grand Hotel in Makati City hosted by Taiwan’s Bureau of Foreign Trade, Ministry of Economic Affairs (BOFT-MOEA) and Commerce Development Research Institute (CDRI) in partnership with CRIF Asia.
There’s no denying it, Taiwan has been home to some of the most groundbreaking and innovative brands in Asia and is currently one of the most promising startup hubs in the region.
Through special projects like Wow! Taiwan, the country has been proactively introducing their groundbreaking brands globally to further strengthen their position as the newest innovation center in the Asian region.
Here are some of the amazing Taiwanese brands and products introduced at the Wow! Taiwan exhibit:
BRINNO (Time Lapse Camera, Peephole Camera)
HIMIRROR (Smart Mirror)
XYZ PRINTING (3D Printer)
CARNATION (Sanitary Napkins and Wipes)
MASTER MI (Rice-Based Food Products)
FECA (Suction Hooks)
KID2YOUTH (Ergonomic Workstation)
BUNG CHENG (Smart Light Bulbs)
JYE LI AN (Automated Products)
SHUTER (Pelican Storage Bins)
CHUNG HSIANG FOODS
Chang Wen Chong, Director of Taipei Economic and Cultural Office (TECO) in the Philippines explained that the Taiwanese entrepreneurs are targeting the “middle to higher-end market” in the country, due to the increasing purchasing power of Filipinos as well as their affinity with the Taiwanese.
“The Philippines has a very young and dynamic population that’s open to innovative products,” stressed Director Chong. “They are also interested in Taiwanese culture, as seen in the huge numbers of Filipino visitors flocking to Taiwan. In fact, the Philippines has the most number of arrivals from Southeast Asia in Taiwan last year. Currently, the potential is high in the Filipino market because the younger generation has more disposable income and are open to new and unique products.”