Nissan Philippines Incorporated (NPI), Japan’s second-largest automotive company and the Philippines’ third largest in automotive sales, officially endorses Shell Fuels in the country.
In attendance during the signing of the memorandum of agreement that formalized the partnership were Shell National Sales Manager and Marketing Manager for Retail Kit Bermudez, Shell Senior Fuels Brand Manager Mark Malabanan, Nissan Philippines General Manager for Marketing Edgardo Obias, Nissan Philippines Senior Manager for Product and Retail Marketing Emmanuel John San Luis, and Nissan Philippines Assistant Manager for Cross-Car Line Marketing Karen Ann Araniego.
According to Bermudez, this alliance is only a gateway to many initiatives that will benefit the loyal customers of the two global brands.
“Today, it’s all about the customers. It’s about giving them our best products and services- cars and fuels that work best together,” said Bermudez. “If you have an entry level vehicle that needs fuel efficiency, we have Shell FuelSave. If you have a Nissan Patrol and need power and performance, we also have Shell V-Power. There’s always a Shell fuel that works great with whatever your drive is.”
Nissan Philippines General Manager for Marketing Dino Obias, said that this partnership will create significant impact for both brands, particularly recent with fuel price rises, through initiatives that show how Nissan and Shell can collaborate to make journeys even better for motorists.
“At Nissan, our customers always come first. And that is why we are supporting them by creating a retail campaign that gives them a chance to win free fuel for five years,” explained Obias. “Starting with this, we are subsequently looking forward to continuing our partnership with Shell in the months to come.”
Under the Shell-Nissan partnership, all customers who purchase a participating Nissan model via cash or bank purchase order of financing will be automatically entitled to join the raffle promo.
A customer will get a chance to win free Shell Fuels with the corresponding prizes (whichever comes first):
- Five (5) years or P500,000 worth of Shell Fuels
- Three (3) years or P300,000 worth of Shell Fuels
- One (1) year of P100,000 worth of Shell Fuels
This raffle promotion can be availed on top of all other existing or ongoing Nissan Promotions from April 1 to June 30, 2019.
For more information, visit www.shell.com.ph