Two young creatives are about to embark on an adventure of a lifetime as they are set to represent the Philippines in the Young Lions Competitions of the prestigious Cannes International Festival of Creativity to be held at the eponymous City of Cannes, on the scenic French Riviera.
Ali Sadsad and Nori Hernandez of Publicis JimenezBasic will go to France this month to duke it out with other young creatives from around the world.
The two were chosen by the Association of Accredited Advertising Agencies (4As) Philippines Creative Guild to represent the Philippines after they competed against other teams from agencies in the country to create a campaign that enticed the youth to volunteer for the Parish Pastoral Council for Responsible Voting (PPCRV).
“It’s a dream come true! We’re happy to have earned the chance to represent the Philippines in Cannes. Cannes Lions has always been the biggest stage and the global benchmark for creativity in advertising, and to put our skills to the test against other young winners from around the world is exciting and also a bit nerve-racking,” Sadsad said.
The campaign that Sadsad and Hernandez developed is called Volunteer’s Ink, inspired by the trend of millennials posting images of their fingers with indelible ink to prove that they voted and also as a badge of honor.
The two thought of a campaign where the Filipino Youth can show that aside from voting they can do much more through volunteering for the PPCRV and taking part in the organization’s goal to ensure the integrity of the elections. And as proof, they had their Volunteer’s Ink that they can show to friends.
“Having both the Voter’s Ink and the Volunteer’s Ink is something they can proudly flaunt on social media. Yes, having the Voter’s Ink is great because it means you’ve voted. But you know what’s better? Also having the Volunteer’s Ink — it means you volunteered and did your part in protecting the Filipinos’ votes,” Hernandez said.
The 4As Creative Guild of the Philippines and the PPCRV were impressed with the concept that Sadsad and Hernandez created. In fact, the two were recognized during the Kidlat Awards—the country’s premier event where Filipino creativity, innovation, and ingenuity are celebrated and honored—held last April 26.
“The work of Ali and Nori prove that Filipino creativity is truly world-class,” Merlee Jayme, Chairman of the Creative Guild of the Philippines said. “We are very excited for them to show their skill for the whole world to see. It is especially inspiring that this caliber of creativity is being displayed by such young minds. It reassures us that the Philippine advertising industry will be in good hands.”
Aside from Sadsad and Hernandez, another creative duo will wave the Philippine flag high, this time, in Singapore for the Spikes Asia 2019 Festival of Creativity. Alexa Remalante and Renzo Valmonte of Dentsu Jayme Syfu will head to Suntec in Singapore this September.
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