Over 20 Million GCash users can now use the GCash app to support or donate to their chosen charities and cause-oriented organizations (NGOs). Through the GCash For Good campaign, financial help is sent easier, faster and more secure.
According to a recent Global Trends study on Giving, 54% of individuals prefer to donate online. Donations made online also grew by 12.1% in 2017. Various research shows a growing trend in micro-donations and crowdfunding, with sites like Patreon and Kofi gaining massive support from netizens.
With this in mind, Globe Fintech Innovations Inc., (Mynt) formally launched last Friday GCash For Good, its corporate social responsibility arm.
“We have always strived to build a better financial ecosystem in the Philippines, and as a socially responsible corporate citizen, we want to leverage on our strength as a digital platform to help others create a better country moving forward,” said Mynt President Anthony Thomas during the launch event held at One Canvas Events Place in Makati City. “Our purpose for creating GCash For Good lies in our ardent desire to encourage generosity among Filipinos. We want to also create more opportunities to allow people to give and give back to the communities.”
In essence, GCash For Good aims to create a community where doing good and giving is open to all. GCash users will also have direct access to where their donations go with a more transparent and user-friendly interface for anyone to access.
Imagine the effect of a 1 Peso donation to a relief operation when all the 20-M strong GCash communities press give at the same time – that’s 20 Million Pesos delivered in a matter of seconds direct to the lead organization. Help is given promptly whenever and wherever needed.
For its initial launch, Ney Villasenor (Mynt, VP & Group Head of Corporate Communications) and Mabel Niala (Mynt, Head of Sustainability and External Affairs) announced that GCash For Good has partnered with over 30 non-government organizations (NGOs).
Introduced during the launch are the following groups:
- ABS-CBN Lingkod Kapamilya Foundation, Inc. (ALKFI)
- Alagang Kapatid Foundation, Inc.
- Animal Kingdom Foundation, Inc.
- Benilde SDEAS
- Caritas Manila Inc.
- Children’s Hour Philippines Foundation, Inc.
- Fishers & Changemakers, Inc.
- Daluhay Daloy ng Buhay, Inc.
- ECHOsi Foundation
- GREAT Women
- HERO Foundation, Inc.
- HOUSE Foundation
- Investments in Loving Organizations for Village Economics (ILOVE)
- Kythe Foundation, Inc.
- Mindoro Biodiversity Conservation Foundation, Inc.
- Philippine Dogs and Cats Rescuers Association, Inc.
- Pusod, Inc.
- Saret Organic Farmville
- World Wide Fund for Nature (WWF) Philippines
- PHAPCares Foundation, Inc.
- Save The Children
- The Philippine Red Cross
While majority of the groups are still in the process of formal accreditation, Ney Villasenor said in an interview that they are expecting to have around 50 groups more on board by the end of the year.
Here’s a video of our interview with Ney Villasenor:
NGOs who were able to pass all the requirements needed for the partnership will be assigned with their very own QR Codes that will be necessary for them to easily provide supporters a quick way to donate to their causes via their GCash app.
Through its money platform, GCash aims to develop financial sustainability mechanisms that would strengthen partner organizations. Mynt also plans to proactively join campaigns that call for a ban on waste imports, deforestation, and waste incineration.