Following their international wins from the Marketing Events Awards in Singapore and the MarCom awards in USA, SM Cinema garnered prestigious awards yet again for its Reel-to-Real campaign, this time in the local scene, from the 54th Anvil Awards, dubbed as the Oscars of Public Relations!
Organized by the Public Relations Society of the Philippines (PRSP), the Anvil Awards recognizes the best of the country’s public relations programs and tools.
SM Cinema’s Reel-to-Real campaign took home the Gold Anvil for PR Tools: Exhibit and Special Event – Fan or Consumer Experience and Silver Anvil for PR Program Directed at Specific Stakeholders – Consumers.
The Reel-to-Real campaign is a comprehensive and integrated public relations program by SM Cinema that makes movies come alive, going beyond the big screen. Throughout the year, SM Cinema held events and activations for their moviegoers to kick off and cap off their cinematic experience.
The first of this was witnessed in SM Cinema’s ‘The Greatest Showman Sing-Along’ wherein they released an exclusive sing-along version of the film in select SM Cinema branches, allowing the audience to be part of the performances.
In line with Marvel’s three biggest 2018 releases, SM Cinema put up The Secrets of Wakanda Exhibit for ‘Black Panther’, the Ant-Man and the Wasp Not the Actual Size Exhibit for ‘Ant-Man and the Wasp’, and The Avengers Hall for ‘Avengers: Infinity War’. Meanwhile, the Fan Event for Avengers: Infinity War turned into the biggest surprise when a live video conference with Avengers: Infinity War actors Benedict Cumberbatch, Karen Gillan and director, Joe Russo was shown on screen, allowing fans to interact with their idols.
SM Cinema also treated fans of Jurassic World, Superman, and Star Wars with the Jurassic World: Fallen Kingdom Interactive Exhibit, the Superman 80th Anniversary Fan Event, and the Solo: A Star Wars Story Fan Fest. Putting up various interactive exhibits and quiz nights, SM Cinema engaged the moviegoers through unique and immersive fan experiences.
Lastly, SM Cinema gathered Deadpool cosplayers for a fan event when ‘Deadpool 2’ was released, with men in costumes even going around SM Aura to interact with mall goers. True to his character, Deadpool was seen taking selfies with fans, hanging out at the Han Solo photo wall, serving popcorn in Snack Time, and even joining in one of the screenings of his film.
ComCo Southeast Asia is the PR agency of SM Cinema.