With its new and expanded repertoire, 5 Plus aims to complement and become the secondary channel of 5 featuring what they call atypical sports.
Presented today at the People’s Palace Makati, TV5 President and CEO Vincent “Chot” Reyes said that 5 Plus is geared towards a younger and more adventurous audience showcasing action-packed sports-related contents.
5 Plus will cover X Games, eSports and college sporting events.
“We are excited to start the new year with the launch of 5 Plus. The intent was to create a home for what we call atypical sports titles with a highly engaged audience base that don’t typically receive visibility of this scale,” Reyes said during the launch.
The rebrand is a complete overhaul of the channel’s look, aimed at visually communicating its new identity.
5’s main channel will focus more in promoting more established sports like basketball, volleyball, boxing, among others.
5 Plus will feature the non-mainstream titles such as Freestyle BMX and Skateboarding, National Cheerleading Championship (NCC), National Basketball Training Center League (NBTC), and International eSports Tournaments like DOTA2, Mobile Legends and Tekken.
“Expanding our sports coverage also enables us to attract a new audience: the younger sports fan. 5 Plus aims to serve content that resonates with the pace of their active lifestyle, and is in line with their varied interests. The combination of both 5 and 5 Plus allows us to cement and expand further our foothold in sports,” Reyes added.
As part of the rebranding also, the Radyo5 news programs will be transferred to its new home on CIGNAL.
5 Plus coverage will also be made available online via www.tv5.com.ph and on 5’s various social media platforms.
5 Plus will go live on Sunday (January 13).