Union Bank of the Philippines (UnionBank), one of Philippines’ leading banks, announced recently its deployment of Salesforce, the global leader in CRM, to realise its vision of a customer-first banking experience.

UnionBank will deepen its client relationships, transform customer experiences and grow its retail and commercial banking business by taking a laser-sharp focus on customer service.

As the Fourth Industrial Revolution beckons, customer expectations heighten. UnionBank quickly realised the need to create smart and seamless customer engagement on every channel across sales, service and marketing; on a technology platform that can support a single 360-degree view of every customer.

With its deployment of Salesforce, UnionBank will be able to deliver highly personalized engagement across every touchpoint including web, mobile and social channels for its sales, service and marketing agents.

“Our digital transformation journey cannot be complete without the cloud and there’s no better technology partner than Salesforce to power UnionBank through this digitization and transformation of our business,” said Henry Aguda, Chief Technology and Operations Officer and Chief Transformation Officer of UnionBank. “UnionBank puts our customers first and through this partnership with Salesforce, we are able to understand our customers and anticipate their needs better, making sure their interactions with us are seamless and painless through all of our service channels. Our aligned vision on a customer-first future of banking will enable us to provide innovative and personalised service to our six million customers who are our priority.”

In 2016, UnionBank announced its three-year digital transformation journey aimed at digitizing its banking processes to better serve its customers. The bank remains steadfast in its mission to deliver top-notch customer service and stand head and shoulders above the competition.

“We are proud to be UnionBank’s technology partner in their digital transformation journey. The banking industry is going through a transformation as consumers increasingly demand instant and personalized interactions,” said Renzo Taal, Senior Vice President APAC, Salesforce. “Our shared vision of putting customers at the centre of every banking experience will push the retail and commercial banking industry to greater heights in the Philippines.”

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UnionBank Deploys New Tech Partner “Salesforce”
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