VIVO Smartphone becomes the first FIFA World Cup sponsor to join the FIFA World Cup Official Song “Live it Up” performed by Nicky Jam, Will Smith and Era Istrefi before the final match.
Vivo also had the opportunity to expose an exclusive 90-second branded segment on the pitch-side. Fans at the stadium could also catch the performances on the giant screens through a frame with a ‘Vivo Nex’ display, the smartphone brand’s flagship phone that was launched during the FIFA World Cup.
The segment was part of Vivo Super Time project, which consisted of music-themed activities to unite music fans from around the world. It also includes the Vivo DJ show, which spread cheer, and united football fans and music lovers at all 64 matches, and Vivo Swag, a dance movement aimed to unite both football and music fans around the world to create an iconic memorable moment for the 2018 FIFA World Cup Russia.
Beyond that, and as part of Vivo’s “My Time, My FIFA World Cup” campaign, Vivo also provided a 56-strong contingent of football fans, celebrities, social media influencers, media partners and consumers from all around the world, with unique pitch-side access to capture exclusive content such as the pre-match warm ups, and share them with the world.
“We sponsored the 2018 FIFA World Cup to give drive global brand exposure for Vivo, and to show consumers all over the world Vivo’s passion for the extraordinary. Over the past month, we strongly believe that we have achieved excellent results. We are now excited about the future, and look forward to continuing our association with football and growth across the globe,”
Michael Chang, Brand Director, International Business, Vivo
In celebration of the FIFA sponsorship, Vivo launched the FIFA World Cup 2018 Limited Edition Vivo V9 Blue and the highly anticipated and groundbreaking release of the Vivo NEX – the “next” era smartphone with its bezel-less display, on-screen fingerprint sensor, Screen SoundCasting Technology and elevating pop-up selfie camera, allows consumers to experience the future and innovations beyond the imagination.
As part of its cooperation with FIFA, Vivo sponsored the FIFA Confederations Cup in 2017 and will also sponsor the 2022 FIFA World Cup in Qatar.