BUM Equipment, one of the most popular clothing brand here in the Philippines especially among the teens, has just launched its most ambitious fashion project yet as it collaborate with international beverage brand PEPSI for the #BUMXPepsi Limited Edition Collection.
The collection was unveiled last Friday (June 8) at the Trinoma Activity Center with a grand fashion show event featuring all the major pieces in the collection which can be describe as “youthful” – a beautiful collision of adventurous creations that would surely suit the discriminating taste of today’s generation.
Live on the Fashion Stage
The #BUMXPepsi Limited Edition Collection is of course based on the iconic color palette and logos of the two brands. It fuses design elements and street style that can draw that youthful appeal which consists of t-shirts, jogger pants, shorts, outerwear, caps, bags and accessories.
Now on the Shelves
Present during the launch and fashion show event are BUM’s celebrity endorsers Miguel Tanfelix and Bianca Umali as well as teen stars Andrea Brillantes, Jazz Ocampo and the JBK Band.
Celebs at the Launch
The new collection is now available in BUM boutiques and select department stores nationwide.
For more info visit the BUM website www.bumequipment.com.ph or follow BUM’s social media pages on FB, IG and Twitter via @officialbumph for updates.
WATCH THE FASHION SHOW VIDEO HERE: https://youtu.be/yOXVuaUhxHc