Have you ever heard of a FRUIT TRUCK?
The Food Truck isn’t as much as a big business venture here in the Philippines compared to how they’re doing in the US since we already have our own non-sophisticated and cheaper to operate local version – the Karenderia. Probably, a concept much older than the food truck but works the same way, sell some fast food on the street outside the restaurant norm.
But as an ingenious marketing stint, Nutriasia have taken the idea of a Food Truck and turn it into a Fruit Truck to showcase the many flavors and mixes of their Locally Blended Juice Drinks.
Locally by Nutriasia is the first quirky Filipino juice line made from uniquely indigenous local fruits now packed in easy open cans. Here’s a list of available flavors from the brand:
- Tamarind My Bell (Tamarind, Sampalok)
- PomeLONG & Lasting Love (Pomelo, Suha)
- Save the Best for SinigueLAST (Siniguelas)
- Calamansi’z The Day (Calamansi)
- Guyabano-body But You (Guyabano)
- You’ve Dalandan It Again (Dalandan)
- Mangosteenie Miney Mo (Mangosteen)
The fruits used in making all the Locally flavors are sourced from different parts of the country:
- Tamarind from Batangas, Pangasinan and Bulacan
- Calamansi from Isabela, Tarlac and Nueva Ecija
- Dalandan from Laguna and Mindoro
- Guyabano from Cebu and Misamis Occidental
- Pomelo from Davao
- Siniguelas from the Negros Provinces
Aside from its Blended Juice Drinks, Locally also offers Merci Buco, the first Eco-certified and pure organic coconut water in the Philippines. The product also comes in buco pandan and buco lychee variants.
More flavors are about to roll out in the future, I am sure.
To jump start the campaign, the Locally Fruit Truck made its first official appearance at the 2017 BGC Passionfest last Friday (November 24). The event which started at 6PM coincides with BGC’s annual celebration of local arts and culture and everything Filipino.
During the event, mixologist Kalel Demetrio aka Liquid Maestro served exclusive and exciting Locally concoctions while hip hop artist Quest and singer-guitarist Keiko Necesario entertained all the guests and passersby with OPM hits.
The Locally Fruit Truck will go around Metro Manila’s top food parks, resto hubs, malls, and transport terminals. Locally products are also available in 7-Eleven stores, PureGold, Robinsons, Rustans and WalterMart Supermarkets nationwide.
FOR MORE info LIKE them on Facebook at @LocallyPH and FOLLOW them on Instagram at @locally_ph