The Philippine Franchise Association Names Toby’s Sports the Most Outstanding Filipino Franchise in the Large Scale Category for Retail.
Toby’s Sports, the largest multi-brand sports retailer in the Philippines, today announced that it has received the prestigious Outstanding Filipino Franchise Award for Retail (Large Scale Category) from the Philippine Franchise Association (PFA) at the 2017 Franchise Excellence Awards held at SMX Convention Center last July 19, 2017.
The Franchise Excellence Awards (FEA) recognizes the country’s best-managed companies that serve as benchmarks for all franchising businesses based on the following criteria: growth performance, brand value and ethical business practices.
“It is definitely an honor to receive this award, which recognizes Toby’s Sports as the leading and most trusted sports retailer in the country,” said Toby Claudio, President of Quorum International Inc., the parent company of Toby’s Sports. “We’ve been in the franchise business since 1998 with several successful franchisees around the country. Given the number of new malls to open in provincial areas, we expect this part of the business to continue to grow as we partner with new franchisees who share our passion for sports,” he concluded.
FEA brings the standard of franchisors to a higher level, positioning the franchisers as forerunners in the growth and development of the franchising sector. It is a joint partnership between the PFA, the Department of Trade and Industry, the Philippine Chamber of Commerce and Industry and the Philippine Retailers Association.
“The Outstanding Filipino Franchise Award is given to Filipino franchises that have become benchmarks in national market penetration through excellent franchise operations and good governance. Toby’s Sports has shown these qualities, which made it an awardee of the said category. We are confident that this award will inspire Toby’s Sports to continue to pursue excellence and we look forward to see greater things from the country’s largest sports retailer,” said Dr. Alan Escalona, PFA President.
Toby’s Sports recently opened franchise stores in Robinsons Tacloban, Xentro Mall Calapan, SM Trece Martires and Robinsons Iligan, bringing its total number of branches to 50.