Budding artists and professional visual artists in the country are finding a bigger audience out of the millions of daily customers of SM Supermalls.
Throughout the summer season, at least four art festivals and art-inspired mall events have showcased an eclectic mix masterpieces and art expressions in various SM malls nationwide.
Most recently were the SM North Edsa’s ‘Art Karnival: Vinyl on Vinyl’ – a fun and colorful exhibit of art installations, murals, 3D and interactive displays created by a diverse group of pop culture artists like Tyang Karyel, Dex Fernandez and Blic among others. Shoppers and tenants were treated to the visual stimulation provided by the combination of fun and surreal artworks spread throughout the stretch of the mall’s Sky Garden.
“SM Supermalls has been supporting local visual artists over the years. This is one of the many campaigns we do to encourage Filipino talent and to inspire appreciation of art across the country. Through the colorful art pieces, our customers get to enjoy as well a fun and refreshing vibe in the malls apart from the usual shopping and dining,” said SM Supermalls Senior Vice President Jonjon San Agustin.
In the South Luzon area, the ‘Shop & Make Art’ contest takes inspiration from the popular commercial art coloring books. After shopping, customers from Muntinlupa, Cavite, Laguna, Batangas, Quezon, and Bicol were able to participate by coloring in the art templates with their choice coloring medium and style.
Prior to these art-inspired happenings, SM has also hosted summer art events in Cagayan de Oro, General Santos, Davao in Mindanao; a unique solar-powered art installation by Brian Sergio in Marilao, Bulacan; and the annual photo exhibit in Baguio featuring the works of PWDs.
With 61 malls now present nationwide, SM not just aims to continue but widen as well its campaign to promote Filipino visual art and appreciation, ultimately providing Filipino artists and the general public a major venue to connect through meaningful occasions.