It was fun celebrating the 119th Philippine Independence Day last June 12 with fellow lifestyle bloggers and foodies at the Burnham Green of Rizal Park (Luneta) as NutriAsia rolls out its Joy Ride Food Truck!
Filled with both traditional and new Filipino comfort food made with quality products and brands from NutriAsia like Datu Puti, Mang Tomas and the recently launched Golden Fiesta Big Crunch Fry and Shake breading mix.
According to Dang de Leon, corporate marketing consultant at Nutri-Asia Inc., the food truck goes around the metro serving reimagined local food fare.
“We tweak classic Pinoy comfort food to make the taste more appealing to millennials,” Ms. de Leon explained.
For the Joy Ride! food truck project, NutriAsia has partnered with GalaStars Culinary, which is headed by renowned chef Ernest Reynoso Gala.
Chef Gala on the other hand was very excited about collaborating with NutriAsia.
“They have so many wonderful products and as a chef, I have a lot of fun being creative with the recipes I am developing.”
The NutriAsia Joy Ride! food truck offers meals with prices from 40 to 80 Pesos only like the Adoburrito Wrap, with a choice of Spicy Adobo and Humba Adobo, a dish popular in the Visayas. It is a combination of the popular adobo and burrito, created with highly mobile young professionals in mind.
Other food choices at the NutriAsia Joy Ride! food truck includes the Pinoy Chicken Slider served with pan de sal and the Siga Bagnet Wrap, which is prepared using Mang Tomas Siga, a spicy version of the regular Mang Tomas sauce. It also has Datu Puti vinegar and cucumber to give it a kick.
Meantime, the crowd favorite, Skinny Chix, is street food made crunchier and more flavorful by using NutriAsia’s first-in-the-market Golden Fiesta Big Crunch Fry and Shake, a breading mix in smoked barbeque, cheese, and sour cream variants.
And of course, what is a delicious meal without a satisfying drink – NutriAsia also got that covered with their bottled beverages that comes in may local flavors like mangosteen, guyabano, kamias, dalandan and kalamansi. These are locally sourced Pinoy fruits that we have bottled into natural juices.
My favorite is this one:
Watch for the NutriAsia Joy Ride! Food Truck they start rolling out in Metro Manila this month, serving people at food parks, employees of business process outsourcing (BPO) companies, and customers at bazaars, events, and universities.
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