Sangobion holds biggest blood health event for new #SulongDugongPinoy campaign!

Held at the SM Mall of Asia Music Hall last Saturday (March 8), the record-breaking blood health event was celebrated with a back-to-back-to-back concert featuring the brand’s long-time ambassador Sarah Geronimo together with bands The Juans and The Dawn!

The event was an avenue for Filipinos from all over to have their blood checked, in line with Sangobion’s goal of transforming the nation with healthy blood, one person at a time.

Sangobion #SulongDugongPinoy campaign is part of Merck Consumer Health’s (maker of Sangobion) WE100 initiative. It aims to help prepare society for a new era of people who live to a hundred years. It is rooted on the belief that living more years should also mean living a life that is healthy and fulfilling. This is the vision for all generations.

In the words of Ming Arroyo-Cunanan, Merck Head of Marketing,

“The goal is to really push for the importance of having healthy, anemia-free blood. We believe that if every Filipino realizes the power of having healthy blood, then we will be able to take significant steps toward the rise of our nation.”

Ming Arroyo-Cunanan
Host – Patty Laurel-Filart

The MOA Music Hall was jam-packed with attendees of all ages wanting to get their blood checked. Sangobion conducted blood screenings to help people determine if they are at risk of anemia and also gave free consultations. With the support of the Philippine Red Cross, all was well and properly implemented. Pre-show activities included both educational and fun games that everyone enjoyed.

The main event was a visually satisfying concert that filled the hall with great music. Squeals and shrieks conquered the venue as The Juans opened the show with new pop hits as well as with their hits “Nasayang Lang” and “Atin Ang Mundo.”

The Juans


Legendary Pinoy rock band The Dawn took the stage after and performed old hits as well as their version of some popular alternative rock like “Mr. Brightside” from The Killers and “Don’t Let Me Down” by the Chainsmokers.

The Dawn


It was no surprise that headliner Sarah G slayed her performance, singing and grooving to her songs “Tala” and “Kilometro” in true pop superstar fashion.

Sarah G


The excited audience also cheered at the premiere of the Sangobion Sulong Dugong Pinoy Video, and the Pop star Princess’ live rendition of the campaign anthem.

Leaving the audience inspired and genuinely empowered, the #SangobionSulongDugong Pinoy Blood Health Event has surely sparked a positive change not only in the blood of each individual, but in the Filipino spirit.


Sarah G, The Dawn and The Juans Headlines at #SulongDugongPinoy Concert
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