Aéropostale, a fashion specialty retailer of casual apparel and accessories for ages 16-25 years old, has globally launched its #FREETOBE campaign across digital and social media.
The global #FREETOBE campaign taps into the brand’s heritage while encouraging the Aéropostale fans to celebrate their individuality with unique clothing and accessories that express their personal style.
Aéropostale started in 1918 as Compagnie Generale Aéropostale, a pioneer airmail company, that was the first ever to fly across France, South Africa, and South America — a most spectacular achievement for its day. Almost 100 years ago, fearless Aéropostale pilots navigated perilous flights across mountains, deserts and seas. Today, Aéropostale continues to represent that same spirit of adventure and discovery.
In the US, the #FREETOBE campaign features a fresh faced group of social influencers who capture the brand’s spirit. These are Ashley Moore, Mimi Elashiry, Leaf, Daisy Clementine Smith, Louis Mayhew, Bryce Dettlo, Valentine and Jessey Stevens, who brought their own creativity and personality to the campaign.
This Spring, Aéropostale fans in the country can also express their own fashion styles and recreate their looks with the collection available in the stores. With their creativity and individuality, they are free to express themselves with our collection for young men and women, with focus on fashion tops, denims and graphic tees.
Aéropostale also have the Live Love Dream line for young women who are confident, optimistic and into athletic lifestyle. They can choose styles from our LLD active wear, lounge and yoga pieces, as well as underwear.
In the Philippines, Aéropostale is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Glorietta, SM Megamall, Ayala Cebu, Robinsons Magnolia, Robinsons Place Manila, and UP Town Center Katipunan.