August is National Breastfeeding Awareness Month in most part of the world including the Philippines!

Pursuant to Republic Act (RA) 10028 of 2009, this national observance is aimed at raising awareness on the importance of and to further promote breastfeeding in the country.

Breastfeeding has many different benefits for both the mother and child, and the society in general – physically and emotionally.


For the baby: Breastfeeding reduces the risk of SIDS (Sudden Infant Death Syndrome), Cancer and Gastrointestinal Infections, as well as the development of chronic conditions like Type I Diabetes, Celiac Disease and Crohn’s Disease.

For the Mother: Aside from lowering risk of premenopausal breast cancer and ovarian cancer, Breastfeeding also helps keep you fit as it burns up to 500 calories per day. If you feed your baby 20 ounce of breast milk per day, you lose a total of 400 calories. Plus, the oxytocin released when a mom nurses her baby helps their uterus contract, thereby reducing post-delivery blood loss. It will also help their uterus return to its normal size more quickly, at about six weeks postpartum, compared with 10 weeks without breastfeeding.


Breastfeeding is also the single most important bonding experience between a mother and her child! An empowering activity that promotes wellness and happiness.

In line with this event, SM Cares together with Go Breastfeed, Natalac, the Philippine Pediatric Society and the Our Lady of La Leche Movement unveils last Friday the “Feel Free to Breastfeed Photo Exhibit” at the SM Aura Premier Atrium. The exhibit features awesome portraits of moms breastfeeding their children.


The artistic photographs were taken by style and portrait photographer April “APY” Arevalo, who is also a #GoBreastfeedBoldly advocate!


Joining the moms during the launch and for the campaign is Go Breastfeed founder Ms. Kate Delos Reyes.

Kate Delos Reyes
Kate Delos Reyes

Other mom advocates includes Diana Beltran-Tolentino, Sharon Lopez-Geronimo, Katrina Gabuten, Lia Del Castillo, Armi Shyr Baticados, Claire Mogol, Iyanne JM, Katrina Ambion, Rosa Fontelera-Young, Kat Viray-Mananghaya, Raquel Borja-Chua, Cheryl Chan-Wong, Nathalie Velasco-Tan, Eizza Lim De Baron and Erlyn Silvestre Vistro.

The exhibit was held from August 12 to 14!

The centerpiece of the whole exhibition is the image of the Nuestra Senora de la Leche (Our Lady of La Leche), an image of the Holy Mother breastfeeding the baby Jesus.


Aside from the Feel Free To Breastfeed Photo Exhibit, the SM Aura Atrium also houses a #FeelFreeToFeed Breastfeeding Pod courtesy of Natalac.


Today, and in all SM malls, breastfeeding stations are already made available. This allows the mother and their children to enjoy much needed privacy and convenience during feeding time. Mothers may breastfeed anywhere in the mall or choose to use these breastfeeding stations which are fitted for their privacy and extra comfort.

With their critical role in life, women have their unique needs that should be recognized. SM not only addresses these needs but highlights women’s significant role in the family and in society through its various programs which celebrate their uniqueness.



For MORE of SM Cares and their programs go to www.smcares.com.ph

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Writer, Wanderer, Child of God


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