Most people won’t be able to read the labels!
And that’s why WOW! TAIWAN SELECTS comes to Manila for a one-week trade exhibition that started last Monday (May 23) and ends this Sunday (May 29) to let Filipinos know more about all the wonderful products that Taiwan is offering the world.
The WOW! TAIWAN SELECTS pop-up store in Manila is located at the ground level of Glorietta 1 facing SM Makati.
Authorized by the Bureau of Foreign Trade of the Ministry of Economic Affairs (MOEA), the Commerce Development Research Institute (CDRI) ran the week-long exhibition featuring 15 exciting brands straight from Taiwan with a wide-range of product lines like delicacies, cosmetics, fashion, technology, and modern household goods catering to a younger market.
Featured beauty and skincare brands included Dr. Morita, a facial mask brand that has sold 30 million pieces worldwide; Naruko, which makes natural skincare products; TS6, a globally famous probiotic brand for women’s health; Hydron, the top Taiwanese contact lens brand; Dr. Formula, a body and beauty care line developed by a professional medical team; and City Color, a brand known for its affordable fashion cosmetic products.
As for lifestyle products, the pop-up store introduced Filipino consumers to Sakura, one of the best brands in integrated kitchenware; KTV-Brio, the smart mobile product manufacturer; O’Ringo, a well-known handmade leather shoe brand in Taiwan; and Kimo Footwear, which adopts German design to Asian needs to design comfortable shoes.
Finally, guests indulged in delectable treats and beverages from Taiwan, including Seven Seven, a chocolate snack brand that has sold 6.75 billion chocolate treats worldwide; Taiwan Beer, an authentic Taiwanese beer in classic and fruit flavors; Sweet Mountain, which offers updated versions of traditional cookies and jelly treats; Royal Family, a brand famous for its Japanese-style rice cake; and Yon Ho, a soy milk brand that is popular internationally.
WOW! TAIWAN SELECTS MANILA is the first destination for the trade campaign according to Josh Kang, Director of the Department of Global Marketing & Consulting Division of Marketing Research.
Some of the products in exhibition are already available in selected stores in the Philippines like 711, Robinsons and Rustans.
After Philippines, the pop-up store will then move to Indonesia and Vietnam. Here’s the schedule:
- WOW! TAIWAN SELECTS JAKARTA (June 22-28) at Central Park Mall, Jakarta, Indonesia
- WOW! TAIWAN SELECTS HO CHI MINH (August 27 – September 2) at AEON Mall Tan Phu Celadon, Ho Chi Minh City
For more info visit their site at www.wowtaiwanslects.tw
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