When adidas launched their Superstar shoe in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year, adidas Originals sets out to question what it means to be a superstar.
adidas asked their very own superstars:
“It’s not about the number of views, likes or shares.”
“It’s not about having your name on a flag or a jersey.”
“It’s not about following in someone else’s footsteps.”
While these ‘Superstars’ have all had different creative journeys, their original motivations from when they started out remain intact. Pharrell had a compelling need to create music. Beckham just wanted to be the best footballer he could be. They weren’t chasing fame; fame was a by product of their dedication and hard work.
“It’s not about trying to be the next big thing.”
Whether it’s 1969 or 2015 one thing is certain – there is no short cut to being a Superstar.