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Nido Fortified takes Mothers’ Day celebration to a whole new level as they launched a couple of weeks back their Nido Fortified Wear Your Love Campaign for all the #1MOMS !

Also Read: Nido Fortified Wear Your Love Campaign on Mothers Day

Aside from giving 2,000 young and thoughtful individuals chance to show their love to their #1MOMS on Mothers’ Day by giving them Bench customized shirt delivered right at their doorsteps through online registration at www.nido-fortified.ph, Nido Fortified also treated selected #1MOMS from the online community to a one-of-a-kind ‘surprise’ weekend relaxation and touching bonding moment for the whole family.

Last Saturday (May 3), dads and kids together with Nido Fortified orchestrated a special surprise weekend activity to honor their #1MOMS – most of the moms that were invited only knew of the Mothers’ Day relaxation treat promo offered by Nido Fortified but they didn’t  know about the program that followed after.

1mom.jpg

My kids and I were among those who conspired to bring their totally unaware #1MOM to this delicious and memorable trap.  Our alibi was that we will just accompany her to the Nido Mothers Day activity that will be held at the Blue Water Days Spa in Greenhills, San Juan and then we’ll roam around, have our lunch and just wait for somewhere inside the Greenhills Shopping Complex because we were supposed to watch Spiderman 3 after her Spa activity.  Little did she know that we joined the pack of other conspirators at the promenade branch of Uncle Cheffy where we had our lunch and was briefed by the people from Nido on how the surprise will be sprung.

Kirsten Sky being interviewed for the Nido AVP
Kirsten Sky being interviewed for the Nido AVP
The young conspirators
Kids being briefed for the surprise
Kids being briefed for the surprise

After more than an hour of waiting, the victims – er, #1MOMS I mean, were lead by Nido staff blindfolded to Uncle Cheffy and as the blindfolds were taken off – so was the touching surprise as their kids offered them yellow roses and show them the special shirt that we had made for them with the help of course of Nido Fortified.

Blindfolded and on their way to Uncle Cheffy
Blindfolded and on their way to Uncle Cheffy
The victims entering the wonderful trap
The victims entering the wonderful trap
Lining-up for the surprise
Lining-up for the surprise
Calm before the storm
Calm before the storm

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Nestle Philippines Consumer Marketing Manager Denise Chua said, “Mother’s Day is a great way to make wives and mothers feel how much they are loved and appreciated by her friends and family.  Beyond simply being unexpected, surprising a loved one has a long-lasting impact that leads to tighter emotional bonds with her whole family.”

Ms. Denise Chua briefing the participants
Ms. Denise Chua briefing the participants

Ms. Chua  also said that the Wear Your Love Campaign and the special weekend mothers’ day treat initiative is a first here in the Philippines and the world and plans to create even more meaningful activities for both moms and kids in the future.

Aside from the special customized shirt  produced by local clothing brand Bench Lifestyle  placed in commemorative Nido Fortified-inspired cans.  The #1MOMS also received gift packages from Nestle.

Nido Cans
Nido Cans

Nido Fortified Wear Your Love Statement Shirts packed in commemorative Nido cans will be delivered to 2,000 #1MOMS as surprise packages during Mother’s Day week.

“Each shirt represents the love and appreciation of a kid and the family for their mother.  And what better way to celebrate Mother’s Day than to let moms wear their family’s love?” shared Chua. “We are happy to help create new memories by re-affirming bonds between moms and their loved ones through these one-of-a-kind shirts that go even beyond Mother’s Day.”

Free Wear Your Love shirts may also be availed by purchasing specially marked packs of NIDO FORTIFIED or NIDO 3+ and redeemed at select Bench branches in Metro Manila.  For more details visit www.facebook.com/nidofortified.ph.

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raindeocampo

Training Facilitator at TeamCITE
Writer, Wanderer, Child of God
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raindeocampo

Writer, Wanderer, Child of God

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