The world will be celebrating the most important person on everyone’s lives on May 11!  – Our Moms and all the Moms in our lives!

Mothers’ Day made it formally to the US calendar as an annual celebration in the early 1900s, however, the celebration of mothers and mothering has always been part of the traditions of many people all over the world thousands of years before that.

It is said that the greatest validation that moms will ever receive will always come from their loved ones, especially from their kids and their husbands. Whether it involves the grandest gestures of love or the simplest ones, as long as it’s from the people who matter most to them, it will always be special.

NIDO® FORTIFIED Philippines   Your Love  Their Future.

This year, NIDO FORTIFIED makes the celebration more meaningful and ‘personalized’ with the launching of the ‘first-in-the-world’ WEAR YOUR LOVE CAMPAIGN which allows kids to take part in a simple yet most meaningful movement to recognize the #1MOM in their lives.

Denise Chua
Denise Chua

“At NIDO FORTIFIED, we feel that the best way to make moms feel special is not necessarily going big and full-scale but in the sincerest way. Nothing can make a mom happier than the reassurance from her family that she is loved, and that her role in the family is irreplaceable,” shared Denise Chua, Nestle Philippines Consumer Marketing Manager. “In line with NIDO FORTIFIED’s commitment to honor our moms as #1, we aim to make this year’s tribute to moms even more heartfelt by teaming up with Filipino families through the “Wear Your Love” campaign for mom.”

NIDO FORTIFIED created a special website for this campaign which they launched last Tuesday (April 8) at the Chef Jessy .  The idea of the campaign is to let kids to publicly show their appreciation for their #1MOM by declaring their heart-warming messages through customized shirts.

The first 2,000 statements submitted to the NIDO FORTIFIED campaign website will be transformed into one-of-a-kind shirts produced by local clothing brand Bench Lifestyle and delivered straight to moms as surprise packages on Mother’s Day.


Log on first to the www.nido-fortified.ph and follow the three easy steps below.

Nido Wear Your Love

Step 1: Confirm age. To start creating a shirt, click “Create a Shirt” or simply scroll down. The user must confirm his or her age first before proceeding. If he or she is younger or older than the age groups specified, he or she would need the help of an adult to join.

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Step 2: Create a shirt. To continue, users may select a pre-filled message or customize the statement along with the kid’s (entrant) name or nickname.


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Step 3: Register. To proceed, users must provide basic details for the free delivery of the shirt and determine the size of the shirt of their mom. A confirmation prompt will appear once all fields and items are filled-out.

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Upon completion of the basic steps, users will be led to the shirt gallery where the different statements shirts submitted by kids will be displayed.

Kids can submit their messages for mom until April 27 or until supplies last.  For more information on the NIDO FORTIFIED “Wear Your Love” Mother’s Day campaign or to submit your messages for mom, visit www.nido-fortified.ph

Like them also on Facebook: NIDOFORTIFIED.PH


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Writer, Wanderer, Child of God


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