ADIDAS unveils BRACUZA, the official 2014 FIFA World Cup Brazil™ match ball.
BRACUZA was named back in September 2012 following a public vote in Brazil involving 1 million football fans; the name is an informal local term which means “Brazilian”, or to describe the Brazilian way of life. The colors and ribbon design of the ball panels symbolize the traditional multi-colored wish bracelets worn in the country (fita do Senhor do Bonfim da Bahia).
BRACUZA went through a thorough testing process over a two and a half year period involving more than 600 of the world’s top players and 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas and ensuring that it is suited to all conditions.
Clubs involved in testing included AC Milan, Bayern Munich, Palmeiras and Fluminese. Players involved in the process included global football stars Leo Messi, Iker Casillas, Bastian Schweinsteiger and Zinedine Zidane. The ball has already been tested in competitive international matches at the FIFA U-20 World Cup™ with a different print design, and was also used in a friendly match between Sweden and Argentina in February 2013.
The technology incorporated into the bladder and carcass of BRACUZA is identical to the Tango 12 (UEFA Euro 2012™), Cafusa (FIFA Confederations Cup 2013) and the ever popular UEFA Champions League™ Official Match Ball. However, a new structural innovation with a unique symmetry of six identical panels alongside a different surface structure will provide improved grip, touch, stability and aerodynamics on the pitch.
BRACUZA will visit footballing nations, meet players and celebrities, and take part in major cultural events before landing in Brazil for the first game in June.
ADIDAS has made every FIFA World Cup™ ball since 1970, and recently extended the partnership with FIFA until 2030, including the supply of the official match ball. BRACUZA is now available here in the Philippines in selected adidas and sports retail outlets. The brazuca Official Match Ball retails for PHP 6,495. Also available are the BRACUZA Top Glider (PHP 1,295), BRACUZA Glider (PHP 1,095) and BRACUZA Mini Ball (PHP 795).