CHAMPION Detergent, currently one of the leading detergent brands in the country, has reached another milestone in its commitment to offer meaningful quality products to Filipino consumers with the release of its CHAMPION FABRI-CON – Liquid Fabric Conditioner with Freshness Capsules.

And who better to help launch this latest fabric conditioner product than the Philippines’ primetime television and film queen JUDY ANN SANTOS.


“It was a natural decision for me to join the Champion family.  The same reason, my husband (Ryan Agoncillo) agreed to do it, it really is the virtue of the brand’s integrity that made me say yes to it,” says the newest face of Champion Fabri-Con. “When we talk about Champion, it’s all about high quality. It’s about top-of-the-line ingredients, which is also true for this new product with its quality fragrance oils that release a fresh and airy fragrance throughout the day.  And that’s what I love about it.”


BeFunky_Judy Ann Santos-Agoncillo, newest face of the Champion Fabri-Con.jpg

It was a light afternoon, during an intimate luncheon with friends from print, online and television media at the Paranaque Function Rooms of Shangri-La Hotel in Makati City, when the endorser gamely showed off her new found love to the newest addition to the roster of premier quality products of Champion.

President and CEO of Peerless Lion Corp. Simeon Tiu, the face of the Champion Fabri-Con Judy Ann Santos-Agoncillo, and VP for Sales and Marketing Jasper Tiu
President and CEO of Peerless Lion Corp. Simeon Tiu, the face of the Champion Fabri-Con Judy Ann Santos-Agoncillo, and VP for Sales and Marketing Jasper Tiu

CHAMPION Fabri-Con provides an elegant, well-balanced and sophisticated profile of fragrance—one that comes from all-quality ingredients and that reminds us of the comfort of home.

“I use it everywhere, and I always get wonderful end-results.  Aside from softening, it also leaves this powdery fresh scent in all my fabrics – whether it’s home linens like blankets and curtains, or the clothes of my loved ones.  That’s the power of Champion Fabri-Con.  It makes you feel right at home,” Judy Ann ends with a smile.

BeFunky_Champion Fabri-Con Bottle.jpgCHAMPION FABRI-CON also comes in a technology variant called Champion Infinity Fabri-con — with a 1-Rinse Formula to hasten the rinsing process, as well as Anti-Bacterial ingredients that stop the growth of malodor-causing bacteria on clothes. As such, it offers two benefits that the target market deem important for the category — savings on water and effort with its 1-Rinse formula, and assured fresh-smelling clothes with its Anti-Bacterial feature, even when fabrics are dried indoors or during rainy weather.

Peerless Products Manufacturing Corporation, the company behind the Champion brand, is celebrating its 50th Anniversary since its founding in 1963.   The launching of the CHAMPION Fabri-Con is a testament of the company’s 50-year tradition of excellence.

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Actress JUDY ANN SANTOS for New CHAMPION Fabri-Con

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