IPANEMA one of the leading stylish flipflop brand in Brazil and also here in the Philippines ventures into an even greater dialogue with its consumers.  Leading them to a soul-searching experience – highlighting finding one’s Ambition, Hope, Passion, and Happiness, as vivified in the four new suites of IPANEMA’s latest collection showcased in a stylized fashion show called IPANEMA SOUL SEARCH at the Glorietta 2 Activity Center last Tuesday(August 13, 2013).



This year’s new designs presents the brand not only as a fashion staple and accessory but a mirror of one’s personality – an unrelenting emotional bond with its users.  To this day, IPANEMA has continuously carved a name easily attributed to a style haven.  Last year, the footwear label invited the stylish elite and the fashion-savvy flock of style onlookers with a majestic celebration dubbed as an ‘Urban Jungle’.

This year, IPANEMA digs deep and asks the ever-important question,

“What fills your soul?”


Still marked by IPANEMA’s distinct jovial, fun spirit—embodied in its brave array of footwear designs—the leading footwear brand ups the ante of its style sensibility by foraying into the soul of its demographic of women of passion.   The Activity Center of Glorietta 2 witnessed how IPANEMA boasted its newest footwear finds with a healthy mix of neutrals and brights imprinted with patterns that still evoke its quirky flipflop stamp of braving fashion frontiers through footwear.

Spotted during the event are celebrities ELMO MAGALONA, mom PIA MAGALONA and CHESKA GARCIA-KRAMER.

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In a grand visual treat subdivided in the four elements of: Fire, Water, Earth and Air, the stylish lot joined a revelry of sorts, which marks the culmination of the IPANEMA Soul Search Raffle promo.  Monthly winners for the months of June, July, and August are treated to a special IPANEMA VIP packs in line with the concept of spoiling her sole.

On the other hand, the grand winner is treated to a trip to Brazil, symbolic of the brand philosophy of searching her soul through numerous experiences from marveling at the wondrous sights, treating herself to a gastronomic affair and even broadening her horizons through meeting new people.

Here are the exciting new Soul-Searching IPANEMA designs:

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For more about IPANEMA, visit their Facebook fan page IPANEMA PHILIPPINES.  Ipanema is available at the following stores: Bambu, Planet Sports, Shoe Salon, The Landmark, The Athlete’s Foot, and Cinderella.

IPANEMA and its four new Soul-Searching Designs
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