The campaign will focus on the three most common disasters that strike the country: Typhoon, earthquake, and fire. Providing basic knowledge on survival skills, emphasizing on the fact that in times of disaster, your chances of survival is primarily up to you and what you know.
The Philippines is a disaster-prone country. Therefore, basic survival skills should be second-nature. Sadly, casualties continue to increase in number when disaster occurs due to lack of knowledge, skills, and right preparation.
The key people behind LIGTAS PINAS:
In-house directors: Paolo Ramos and Eric Po
Ligtas Pinas Series was produced by Carla Payongayong, Cidge Laxamana, and Christian Abuel of CCM RNG
Production Supervisor: Jaime Porca
Post-Production Specialist: Teters Enrique and Motion Graphic Artist Karlo Victoriano.
The said campaign is under the supervision of Creative Account Manager Tina Barbin and CCM Vice President Robert Labayen.