June 24, 2012 (Sunday) is Manila Day and San Juan Day!
However, it was a different kind of special Sunday for Bamboo fans like myself as Philam Life launched its two TVC (Commercials) and an edgier, more soulful campaign theme for its 65th Anniversary and the launching of Philam Life’s new website – http://www.anongplanomo.com.ph/
The theme which is titled “Basta’t May Plano, Kaya Mo Yan” is co-written and performed by BAMBOO.
Prior to the official release date, I was invited to the pre-launch activity of Philam Life’s new TVCs and 65th Anniversary theme last June 22 (Friday) which was held at the Apex Lounge, 7th High BGC. It was an awesome night of wonderful cocktails and music as Bamboo heats up the place with a mini concert performing live the new Philam Life theme “Basta’t May Plano..” and a mix of his old and new hits. He capped his performance with the song Hallelujah – which sends the crowd to near 7th High and sings with Bamboo like it was a national anthem.
More about Philam Life:
Philam Life has been empowering the lives of Filipinos for 65 years since 1947 and became the country’s number one Life Insurance Company in just two years. Last year 2011, Philam Life receives its 7th Platinum Trusted Brand Award from Reader’s Digest Asia.