Last May 5, 2012, SM Supermalls launched a fun and entertaining couponing Augmented Reality Application on IOS and Android Mobile Devices called iButterfly at selected mall branches like SM Mall of Asia, SM Megamall, SM North EDSA, SM City Fairview, SM Southmall, SM City Baguio, SM City Davao and SM City Cebu.
WHAT IS AN iBUTTERFLY?
iButterfly uses 3 technologies: Augmented Reality, for seeing the iButterflies in the real world, Motion Sensors for catching iButterflies using your phone and your phone’s Global Positioning System or GPS for finding where the iButterflies are.
This interactive in-mall game is a unique way for SM mall patrons to enjoy promos from tenant partners like Starbucks, Krispy Kreme, Forever 21, David’s Salon, Kenny Rogers, Jollibee, Mang Inasal, Chowking, Red Ribbon, Greenwich, Smart, BDO and McDonald’s!
Last Friday (June 8), I attended an iButterfly catch-up event at the SM Megamall Mega Atrium hosted by Tim Yap and Tessa-Prieto Valdes with guests Jenni Epperson, and many more. YouTube sensations Petra Mahalimuyak (Ashley Rivera) and Bogart the Explorer also gave guests and onlookers a quick tutorial on how to catch the iButterflies.
Here are some of the pics of the event:
HOW TO CATCH THE SM iBUTTERFLIES?
Catching an iButterfly is easy. First, download the application by connecting to the free SM WIFI or the SM_iButterfly SSIS at the participating malls you may also use your phone’s 3G connection. Using your gadget, simply download the App via Google Play and App Store’s, just search for the iButterfly Asia App. Once downloaded, open the App and start catching iButterflies. These turn into instant prizes. Simply claim your prize at participating mall stores.
As a sustaining effort, SM MEGAMALL launched its own iButterfly campaign offering instant prizes from concepts unique to Megamall, namely: Yabu, Akiba Café, J.CO Donuts & Coffee, Papa John’s, Cha Time, Marithe Francois Girbaud, and SM Megamall Cinema.
I was able to take home a gift voucher from Marithe Francois Girbaud.