‘OLE’ is an expression of excitement in Spanish.
It was an all too different 55 Events Place from the last time I went there, everything is in a ‘Fiesta’ mood complete with all the costumes and ‘banderitas.’ At the reception area, there were two ‘sorbeteros’ serving all the guests with all you can eat ‘dirty ice creams.’
Before getting inside the function hall, I was led to a photo booth where the photographer took three shots of me wearing my CLARA OLE’ kitchen apron and the ‘Bayong’ that they give out upon entering the premises.
After the opening Ati-Atihan dance, TV personality and host Suzi Entrata-Abreira took over as the emcee of the event and quickly introduced the main star of the show – the CLARA OLE ORA MIX MO Specialty Fried Rice Mix.
To tell you the truth, I’ve known Clara Ole as a brand that sells Jams and Jellies only. Clara Ole is actually our family’s favorite breakfast jam. We usually purchase their Pineapple Jam and Orange Marmalade alternately with Lily’s Peanut Butter and Kraft’s Cheez Whiz.
I didn’t know until last Friday that they also have Pasta and Tomato Sauces, Marinades, Vinaigrette, Pan Cake Syrups, Dips and Dressings, and now their specialty Fried Rice Mix.
The Clara Ole Ora Mix Mo Specialty Fried Rice Mix aims to let people experience a different way to cook, and enjoy rice in an instant ‘ora mismo’ manner with or without a viand.
- Ora Mix Mo is in paste form, not granulated or powdered. It is easily mixed with rice so that the flavor is well distributed.
- Ora Mix Mo is fortified with iron.
- Ora Mix Mo has NO added MSG
- Ora Mix Mo is Budget-friendly and economical. Only Php 11.15 for the 30g pack (good for 2-4 cups of cooked rice) and Php 36.00 for the 120g pack (good for 8-12 cups of cooked rice).
- It has 6 truly exciting variants: Java Rice, Japanese Fried Rice, Paella Rice, Beefsteak Rice, Tocino Rice and Adobo Rice.
The awesome thing about last Friday’s event was the opportunity to taste some of the wonderful fried rice dishes made from all of the Clara Ole Ora Mix Mo variants as prepared by three of the country’s top Chefs – Veteran Chef Sandy Daza, Chef Eugene Raymundo and Junior Master Chef Grand Champion Kyle Imao.
Here they are with three volunteer cooks from the guests making different kinds of specialty fried rice with the Ora Mix Mo Fried Rice Mix:
After the cooking exhibition, a challenge were given to three guests. They were allowed to choose a Chef-mentor. The task is to whip up the most awesome Sinangag Dish from the available ingredients and their choice of Clara Ole Ora Mix Mo variant.
Clara Ole in celebration of the wonderful flavors of the Clara Ole Ora Mix Mo Specialty Fried Rice Mix announces the launching of the CLARA OLE SINANGAG FEST which is a series of activities that will happen all over the country.
The Palengke Sinangag Cook-Off Tour
The Clara Ole Team will kick-off the joy of eating celebrations with a nationwide cooking event that will tour 100 public markets in search of the best 100 Clara Ole Ora Mix Mo Recipes.
To qualify, those who want to participate will just have to purchase any Clara Ole Ora Mix Mo Specialty Fried Rice Mix variant and create a fried rice recipe using a variant of their choice and present it to the Sinangag Fest roving public market caravan. Panelists will select the top 5 Sinangag Recipes per participating public markets. Here are the schedules:
GMA run – 4 public markets (May 21-25, 2012)
Sinangag Fest in GMA (May 25, 2012)
Pampanga Run- 4 public markets (May 28- June 3, 2012)
Sinangag Fest in Pampanga (June 3, 2012)
Olongapo Run – 4 public markets (June 4-10, 2012)
Sinangag Fest in Olongapo (June 10, 2012)
Cavite Run- 4 public markets (June 11-17, 2012)
Sinangag Fest in Cavite (June 17, 2012)
20 sinangag recipes each from Pampanga, Olongapo, Nueva Ecija and GMA plus 10 Clara Ole Recipes from Cebu and Davao will be slected from the cook-off and will be presented in the city-wide Sinangag Fest.
Aside from the awesome prizes, the winning entries and the profile of the winners will be featured in the “100 ways to cook your sinangag” Cook Book.
Clara Ole with its Sinangag Fest and Ora Mix Mo Specialty Fried Rice Mix is set to turn Fried Rice into our Country’s Pride Rice.
Last Sunday (Mothers’ Day), I used the Clara Ole Ora Mix Mo Java Rice variant for my special Java Fried Rice topped with buttered shrimp and spring onions. Yummy! My wife also made a delicious spaghetti using the Clara Ole Three Cheese Spaghetti Sauce.
Clara Ole is named in honor of Clara, the wife of Mr. Ruben Sysu, who is the founder of Sysu International, Inc.
The brand started with the production of jams and preserves (e.g. nata de coco, kaong, etc.) in 1987. However in 1997, Clara Ole discontinued its preserves due to stiff competition from the backyard industries. Clara Ole Jam and Jelly flavors were also streamlined.
In 2001, Clara Ole launched its Tomato Sauce and Spaghetti Sauce line (Sweet Syle and Italian Style) in stand-up pouch.
In 2003, Clara Ole presented two new Spaghetti Sauce variants namely Three-Cheese and Mushroom. It was also in 2003 when the Marinade category was introduced in the market.
In 2006, Clara Ole entered the syrup category with 3 variants of the Pancake Syrup namely Original, Maple and Cinnamon flavor while 2 variants of the Chocolate Syrup such as Choco (Regular) and Choco-Nut Syrup.
In 2007, the brand entered to a new category again which was called Dips n’ Dressings.
In 2008, Clara Ole ventured in introducing Ora Mix, a NO MSG added Specialty Fried Rice Mix fortified with Iron and NO MSG added.
Clara Ole gained remarkable growth and achievement over the years and continues to hold its promise in offering value for money, convenience, exciting new products to its valued consumers.